Craft of Consulting Podcast

Shaunice Hawkins talks about how to build a brand that matches who you are as a consultant and grows with you as you build your business. She also provides guidance on how to leverage social media to express your brand and attract clients.

Host Deb Zahn talks about how to get more clients by shifting your mindset to get comfortable with business development and "selling" yourself and overcome feelings of scarcity.

Meggan Schilkie goes deep into what consultants need to do to master pitch meetings with prospective clients. She talks about essential steps to take before, during, and after meetings to get more prospective clients to say yes.

Kenya Rutland talks about essential skills for facilitation and change management and how he works with people with opposing views and contrasting perspectives find common ground.

Greg Gast talks about his journey as a consultant, from an independent consultant to building a firm to negotiating joint ventures to selling his firm and being an advisor to getting hired by a client. He also reveals why and how he made those choices as well as ways to evolve, scale, and systematize a consulting practice.

Michael Field shares his insights and advice for new consultants, including what they need to do to break through the critical first 8-12 months as a consultant and then grow their businesses beyond their original network.

Bev Lacy shares her process for becoming a consultant again after a client enticed her back into regular employment. She highlights what skills and plans she has to get clients and get back to having the successful consulting business she once had.

Aparna Mekala shares her insights on the many ways consultants can set themselves apart from the pack, build and retain clients, grow their skills, and price consulting engagements.

Andrea Fabbri shares his experience in helping his clients understand and embrace the need to change and then using the branding strategy process to taking them step-by-step through the process of transformation.

Dana Rosenstreich is a client who has worked with countless consultants and shares what she wants—and doesn't want—from consultants. She also shares what makes for a great consultant and makes clients want to keep hiring them.