Holland, Michigan-based CraftCo. Brands has a diverse portfolio of craft spirits comprised of more than 30 spirits and liqueurs across the bourbon, gin, vodka, rye, and ready-to-drink categories. However, Bloomberg Intelligence notes that the use of weight-loss drugs stand to deepen alcohol's demand slump in the US and Europe, as moderation and wellness trends gain ground.
Ali Anderson, the CEO of CraftCo., discusses the outlook for the spirits industry for 2026 and beyond, as well as changing consumer habits when it comes to consumption levels. Ali speaks with Carol Massar and Tim Stenovec on Bloomberg Businessweek Daily.

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