In this episode of The Business of Antiques, Toma welcomes Brian Hart Hoffman—President and Chief Creative Officer of Hoffman Media, and Editor-in-Chief of Bake from Scratch magazine—to talk about the intersection between creativity and entrepreneurship.

Toma and Brian explore his remarkable journey from traveling the world as a flight attendant to leading a globally recognized baking brand. Influenced deeply by the legacy of his late mother, Brian shares how his early love for baking evolved into a thriving publishing career, with bestselling cookbooks, television appearances, and baking retreats around the world.

They discuss the art of building a brand in today’s landscape—why authenticity matters, how embracing discomfort fuels growth and innovation, and the role of storytelling in connecting with your audience. The conversation also touches on the importance of fostering community through shared experiences, whether in the kitchen, at the table, or within the larger creative industry.

Tune in for insights that transcend baking and antiques, offering practical inspiration for anyone ready to turn their passion into a sustainable, impactful business.

Find out more about Brian at brianharthoffman.com and connect with him on Instagram @thebakefeed.

Connect with Toma on Instagram and at antiquesdiva.com.