In this conversation, Lee-Ann Johnstone speaks with Stuart Allen and Adrian Jooste from Vegas Kings about the psychology of design and how to create successful campaigns for affiliate programs. They discuss the importance of a good brief and provide tips for creating one that effectively communicates the desired outcome to the design team. They also emphasise the need for open communication and feedback between affiliate managers and designers. The conversation covers best practices in design, including the use of colour, imagery, and messaging. The speakers also discuss trends in design and the impact of AI on the industry.

Listen to find out more about:

• Creating a detailed and clear brief to effectively communicate your desired outcome to the design team.
• Why open communication and feedback are essential for successful collaboration between affiliate managers and designers.
• Creating a strong and recognisable brand.
• Considering the user journey and creating designs that are concise, visually appealing, and have a clear call-to-action.
• Staying up-to-date with design trends and adapting your strategies to different platforms and target markets.

Key segments of this podcast and where you can tune in to go direct:

• [07:23] Working with non-creative people\
• [12:02] Psychology of design and best practices
• [21:03] Tips for Affiliate Managers

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