It's simply brilliant when you can spend some time with a chartered accountant, one who spent 17 years with EY down in Australia before becoming an owner-managed business buying accountancy services. 

Craig believes that an accountant does a brilliant job, a better job, if they're 80% human and 20% accountant when working with their owner-managed business clients. 

This podcast discussion is with Craig McKell, from our very good friend AdvanceTrack. Craig is working in the profession again and is now the General Manager of Asia Pacific for AdvanceTrack. 

He's amazed at the challenges the profession faces from a talent-shortage perspective. He shares a brilliant insight around the fact that you don't have to fall far from the corporate world of accountancy to make a real difference with real people – owner-managed businesses. 

It's worth going to this podcast to understand what you do, for example, with three names. What could you do with three names so that you're more human than you are an accountant (80% human, 20% accountant)? 

You’ll find great value in this podcast as we discuss the 80/20 rule according to Craig McKell. 

I hope you enjoy this practical, passionate podcast with Craig McKell of AdvanceTrack. 

All you need to do is go to your favourite podcast platform or join us at humanisethenumbers.online and seek out the podcast with Craig McKell.

Please scroll down the podcast’s episode page for the contact information for Craig and for the additional, downloadable resources mentioned in this podcast.