
Sign up to save your podcasts
Or


Publishers are getting their backsides handed to them by agency groups because the agencies have moved almost entirely away from relationship-based decision making. They may not be leading negotiations, but the data natives are calling the shots. According to media ecologist and MediaVillage founder, Jack Myers, perhaps only “small data” that unlocks relevant insight can save media sellers – at least those smart enough to stop trying to compete with Google and Facebook. Creative agencies, he says, need to get with the programme or risk dragging legacy media down entirely.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.
By Mi3 & iHeart Podcasts AustraliaPublishers are getting their backsides handed to them by agency groups because the agencies have moved almost entirely away from relationship-based decision making. They may not be leading negotiations, but the data natives are calling the shots. According to media ecologist and MediaVillage founder, Jack Myers, perhaps only “small data” that unlocks relevant insight can save media sellers – at least those smart enough to stop trying to compete with Google and Facebook. Creative agencies, he says, need to get with the programme or risk dragging legacy media down entirely.
See omnystudio.com/listener for privacy information.
See omnystudio.com/listener for privacy information.

1,024 Listeners

614 Listeners

8,462 Listeners

305 Listeners

48 Listeners

1 Listeners

177 Listeners

163 Listeners

10 Listeners

45 Listeners

13 Listeners

55 Listeners

18 Listeners

18 Listeners

2,155 Listeners