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Scott’s matchless experiences have continued throughout his life. They range from playing the villain in a Werner Herzog film that Roger Ebert called one of the 50 “great movies” in cinema history to being booked to speak by Arnold Schwarzenegger for an event on the White House lawn with the President in the audience; from being the author of business books named among the “year’s ten best” to membership of multiple Boards of Directors.

The tapestry of Scott McKain’s distinctive experiences have blended to create the inimitable content that makes him one of the world’s most in-demand business experts and speakers.

You cannot move from where you are now

to where you want to be with only the information that you

currently possess.  In today’s program, Scott McKain asks you

three critical questions to help you consider the importance of

enlightenment as a core value of distinction.

If the experience that you deliver to

your customers is identical to the one the competition is creating,

it becomes impossible for you to be perceived as distinctive. 

In today’s episode, Scott McKain relates three specific steps that

you can take to make your customer experience more unique.

“Motivational speakers” have said for years it takes 30 days to

change a habit — however, research clearly demonstrates they are

WRONG.  On this program, Scott McKain reveals the truth about

changing habits — it’s a process, not an event.  And, we learn

the five specific steps it takes to move to a more dynamic and

distinctive life, both personally and professionally.

Our friend, Victoria Labalme (http://VictoriaLabalme.com) has a great phrase — she calls it, “Crazy, Busy, Nuts.”  Know the feeling? You can’t create distinction if you are always overwhelmed. Today, Scott McKain gives you two great exercises to help you start taming the “busy” from your life.

On a trip to Hawaii, Scott McKain was reading an article in USAToday about Ritz Carlton (in which he was extensively quoted), with a penguin sitting by him at the Hyatt. Today’s episode is a commentary on how important it is to have something unexpected to delight your customer…and the people to maintain it.

Looking at competitive websites, Scott McKain noticed they all said the same thing — yet, one had a very distinctive fact buried deep in the copy.  Are you presenting identical information as your competition — or, are you standing out?

Often when we examine the “positive” attributes of leadership versus “negative” approaches of bad bosses, we fail to recognize that “fine line” that separates the qualities from one another. Today, Scott McKain talks about when good approaches turn bad for leaders and the companies they serve.

Probably at one time or another, we’ve all had to deal with a boss that was difficult and demanding.  But, what if that boss crosses the line and becomes disrespectful?  How do we deal with a bad boss?  In today’s episode of Project Distinct, Scott McKain will provide a few ideas on the steps we should take.

Whether he’s playing a meth dealer, former President, or goofball dad, actor Bryan Cranston’s career teaches two important lessons about distinction: 1) it can come at any time in life; and, 2) the first step to avoid being “pigeon-holed” as a professional is to not think that way about yourself!  Scott McKain has more in today’s “Project Distinct.”