From a waiter on Valentine’s Day to a cab driver, first impressions set the tone of the customer experience — and, whether you know it or not, critical clues about your ability to create distinction. That’s the topic from Scott McKain on today’s Project Distinct!

Your experience as a customer is deep (you have a lot of experience buying from certain vendors) AND wide (you’ve done business a lot of different places). Scott McKain focuses today on how you can leverage your experience as a customer to help create an Ultimate Customer Experience.

A recent Pew Research study revealed that only 15% of Americans have ever used Uber or Lyft. It also uncovers other startling information for those of us who actively engage online. This causes Scott McKain to question: are you assuming the way YOU do things is the way that the customer does, too?

In research in the field of financial services, Scott McKain learned the critical aspect of clarity — and why just having “great service” isn’t inspiring customers to move their business to you.  Today’s episode tells you why...

Today’s episode begins with Scott McKain discussing the four-step method of activity ranking — and concludes with how it will create a plan for personal and professional success!

In today’s episode, Scott explodes the myth of “time management”…and gives us some ideas on how to get the most from our day.

Today, Scott McKain provides insight on four critical things that companies, leaders, managers, and professionals do that mess up their ability to deliver a great customer experience.  How many of these are you inadvertently doing in your organization?

From an unlikely source, Scott found some terrific ideas on the steps you need to take to attract great people to work for you — and keep them working there, too!

According to Harvard professor Michael Porter, there are only three ways for you to compete against other businesses — and, if you want to differentiate, there are only three strategies you can employ.  Scott McKain discusses those three, and reveals the importance of each…and how they impact you on today’s PROJECT DISTINCT.

Rowland Hussey launched four businesses over a twelve year period -- and all of them failed.  He kept a diary of what he had learned from his failures, and tried yet again.  Scott McKain shares the story of what happened next...