Create Distinction!

Based upon a recent whitepaper by Cornerstone, "only 40% of your employees know your organization's strategy and priorities for success!"  Based on their research -- as well as Scott McKain's own work -- here is one important step to help you repair your engagement problems...NOW!

Whether it's designing a product, how you'll serve your customer, or even your website...you want it to be distinctive! Today, Scott McKain shows us the four critical elements required for distinctive design -- no matter what it is that you are creating!

There are many aspects that a business must understand to deliver an experience so compelling to customers that loyalty is the result.  Scott McKain today reveals the three requirements that are essential to create an Ultimate Customer Experience ®, regardless of your business or marketplace.

A recent study found that exercising intensely for a short

period of time can produce the same results as working moderately

for a much longer period.  In today's episode, Scott examines

how that same principle might apply to our creativity, as well.

Which is most critical to your success

in creating distinction? Ideas...or execution?  Scott McKain

has a very precise viewpoint on one of the other -- and it's the

subject of today's episode of Project Distinct!

Political pundits -- and many of we

regular folks -- never imagined that the Trump presidential

campaign would have such sustained success.  Whether you love

him -- or not -- Trump's success again proves the power of a

recognized brand.  What can YOUR business learn from this?

That's Scott's subject on today's Project Distinct!

CareerBuilder.com surveyed leaders in financial services,

retail, and technology companies to find out what they determined

were the biggest challenges facing their organizations. 

Surprisingly, they were very much alike — and will be revealed by

Scott McKain on this episode, along with a simple strategy to begin

to solve the problem.

What some airlines don’t understand is that some customers use

more than just money to purchase a ticket.  And, whether the

hotel is a Hampton Inn or a Four Seasons, customers always have a

right to a great experience.  Scott McKain reveals what the

second currency is…and how it might even be more important than

cash.

When Scott McKain totaled his Hertz

rental car in New York City traffic, it was the beginning of a

remarkable experience that created a customer for life.  Learn

how they did it — and how you can duplicate it, without the

accident!

How do you move towards a distinctive presence for your organization — or for yourself? In today’s episode, Scott relates the story of his friendship with famed movie critic, Roger Ebert — and how the Pulitzer Prize winner inspired Scott to understand the importance of differentiation.