Our guest today, Melanie Deziel, is the founder of StoryFuel, the author of "The Content Fuel Framework: How to Generate Unlimited Story ideas" and an international keynote speaker recognized as one of the world's leading experts in native advertising and branded content.

In this episode, we talk about the power of storytelling, content creation, and strategies that you should implement in building a better brand.

HIGHLIGHTS

• What's the value of good content and good storytelling and how it helps you connect with your audience
• How to develop your creativity and do things more efficiently
• Some ideas on how to create content more consistently
• How to strategically repurpose your content
• Some new approaches to connect with your audience through storytelling
• Advice on how to make more engaging content

QUOTES

"Content is a tool for building a relationship."

"Putting our audience's needs at the center, I think is absolutely key."

"I think if we can explore all those different options and find out which one is going to work for us, it makes it a lot easier."

"You could sit down thinking, I'm not a creative person and all you've got to do is mix and match different combinations and see what works."

Guest Links:

Melanie's site: https://www.storyfuel.co/

Get Melanie's book at: http://iwantmelaniesbook.com/

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

• What Business to Start with John Lee Dumas
• Personal Branding Masterclass with Chris Ducker
• Built to Serve with Evan Carmichael

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Talk soon!