“Most fundamentally, strategy is about asking good questions, creating alternatives, and then making decisions about how to allocate scarce resources. [...] It's a place where you have a 360-degree view of a business.” - Ashley Hubka, Senior Vice President & General Manager, Walmart Business

Corporate and consumer buying started and developed on separate tracks, and while there are some things that procurement has learned from and embedded in the B2B experience, others will always be beyond reach. 

What would happen if you took a consumer shopping experience and expanded it to support institutional customers as well? Walmart Business is in the process of finding out.

Ashley Hubka is the Senior Vice President and General Manager at Walmart Business. She has held a number of consulting and strategy positions during her career and holds a degree in Philosophy from Harvard University.

In this episode of the Art of Supply podcast, Kelly Barner sits down with Ashley to learn:

• Why Walmart decided to offer a distinct experience for organizational and commercial customers
• How that experience is different than the consumer Walmart experience (and when it is the same)
• Areas of strategic B2B focus over the next 12-24 months

Links:

• Ashley Hubka on LinkedIn
• Kelly Barner on LinkedIn
• Art of Supply LinkedIn newsletter 
• Art of Supply on AOP
• Subscribe to This Week in Procurement