Shop Talk welcomes expert storyteller Greg Logan. Greg shares the secrets Hollywood uses in developing stories that we all can use in creating your personal narrative or branding a business. Check-out Logan’s new book, Creating A Blockbuster Brand. Caught My Eye looks at a man in Long Island that was sucked into the MRI machine and died because he was wearing a 20-pound chain around his neck. Also, a retiree uses the 10-minute rule to break his phone addiction. Our Business Birthday celebrates S.H. Kress Five and Dime store founder Samual Kress.

We’re all business. Except when we’re not.

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