An innovation expert, Simone Bhan Ahuja explains how large, established organizations can innovate and avoid disruption even in a volatile, uncertain, complex, ambiguous time. Only 14% of new graduates want to work for large organizations. Instead, they’re attracted to the start-up path and opportunities to be creative and innovative in their careers. In order to attract top talent and remain disruptive in any industry, larger organizations will need to adopt innovation at every level of their organization.

In this interview, Simone explains the argument for encouraging innovation and intraprenuership, the barriers many organizations face in the pursuit of innovation, and the importance of creating a culture of psychological safety. Simone also provides insight on how to build an innovative structure within an organization, the benefits of keeping projects frugal, and what leaders can do today to start implementing these ideas.

Simone is the author of Disrupt It Yourself, and a co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth. For over 15 years Simone has studied emerging markets and how organizations can continue to innovate across all levels.