When she was 19 years old, Jenni Kayne already knew she wanted to be a designer and have a lifestyle brand. Growing up in a house that was the center of the neighborhood, constantly receiving guests, and perfectly arranged by her mother's exquisite style certainly helped. Still, Jenni's creativity, love for details, innate taste for fashion, and hands-on and gritty personality were already pulling the strings of her destiny. 

Fast forward some years, Jenni turned her name into an all-encompassing lifestyle brand, followed by and inspiring hundreds of thousands of people around the world. 

Jenni Kayne is an American designer, entrepreneur, author, and mother. Her business stretches across fashion, home design, and entertainment, with several retail locations, an e-commerce site, and a lifestyle blog, Rip & Tan. 

In this episode, Jenni shared the details of how she became the queen of lifestyle. We talked about her parents' influence on her decisions and how supportive they were along the way, especially during the first years. We delve into her brand's mission and vision and how she built her personal brand using authenticity and a culture aligned with who she is as pillars. 

Jenni shared how she handles being in touch with everything without micromanaging, how crucial it is to build a good team, learn to trust them, and follow our instincts. We also talk about how amazing it was for her to see her company grow, accompanying her growth as a woman, how she keeps herself grounded and sane, where she seeks inspiration, and much more. 

Some Questions I Ask:

• What were you like as a kid? What was Little Jenni like? (4:41)
• What was your vision when you started your business? (9:31)
• Do you remember a specific moment when the brand took a serious turn? (14:33)
• When you're inspired, what's the next step? How do you go from being struck by inspiration to execution? (24:47)

In This Episode, You Will Learn:

• About Jenni's father tremendous support when she started her entrepreneurial journey (9:21)
• The crucial role of authenticity, and why avoiding micromanaging is vital (13:40)
• About how having an incredibly diverse business helps Jenni to remain fresh, active, and creative (18:13)
• How important it is to find the right people, make a great team, and learn to trust them (27:33)

Resources:

• Jenni Kayne website
• Book: Jenni Kayne - Pacific Natural: Simple Seasonal Entertaining

Connect with Jenni:

• Instagram
• YouTube
• Pinterest
• Facebook
• Twitter

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