If you run a design business, the offering that you present to clients should be clear and easy to understand. Someone who has done this well is Evelyn Powers, the founder of Design Powers, where she focuses on branding, web design and print for small service based businesses.

Evelyn's primary offering is website design. A service that can often be shrouded in complex terminology. But she's made it feel easy, and effortless for her clients. Her website messaging is very clear, and the process easy to understand... nothing technical, just clear and simple steps for success.

But it doesn't end there. Her process is personalised to her, with each step having a unique name based on her surname 'Power'. She's not offering strategy sessions like everyone else, she "provides clarity with the Power Plan"... she doesn't just build a website, she "gets legit with the Power Launch". This allows Evelyn to stand out from the crowd.

In this episode we discuss Evelyn's personalised design process, and how she pivoted from traditional print based designer to focus on web design.

Show notes and interview transcription can be found here:  https://logogeek.uk/podcast/personalised-design-process

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Here's a few useful resources for logo designers:

• Learn to create logo grids with Jeroen van Eerden
• Create a comprehensive Logo Package in minutes.
• Learn logo design with Sagi Haviv.
• Learn how to Freelance with Michael Janda