Lisa Princic is a trained business strategist and the host of the Scaling Deep Podcast. Lisa's clients turn to her for help with business growth when they are worn out from chasing the next mass marketing trick, but know they need to go beyond word of mouth. She is a results-oriented, deep thinker who has an innate instinct for “seeing” the value of a business and turning that into a pipeline of ideal clients. A staunch believer in business simplicity and intention, Lisa helps her clients accomplish their goals by focusing on what to do AND what to ignore.

TAKEAWAYS:

+ Lisa’s super power in her business is positioning. She is really good at looking at offers and uncovering how that helps to solve real world problems that people actually want to solve.

+ Lisa is a huge proponent in creating a scalable business through a membership site. But she isn’t necessary interested in us having hundreds or thousands of members. Lisa’s philosophy is to go deeper with a smaller group of people, price it accordingly, and then increase the value to help our members solve their problems.

+ Lisa’s solution to launching a successful (and profitable) membership site isn’t necessarily serving a lot of people. It’s serving the people you already know, in a deeper, more value-based way, and charging a price point that offers a way for you to step out of the model you are in, and into a model that works better for you.

RESOURCES:

To find the blog post that accompanies this episode visit: http://www.allisonhardy.com/blog1/episode236

Listen to the Scaling Deep Podcast: https://www.scalingdeep.com/podcast

Attend Lisa’s Membership Design Training here: https://www.scalingdeep.com/membership

Get registered for the Clarity and Growth Challenge: http://www.allisonhardy.com/clarityandgrowth

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

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Music courtesy of www.bensound.com