The COVID-19 crisis demanded rapid change across global industries, prompting ambiguity for businesses that had little time to both react and plan for the foreseeable future, uncertain of the strategic direction their organisation may take. In today’s episode we get insight from Emma Hansford, the General Manager of Strategy & Initiatives at QIC, into how the role of strategy is defined, looking at adaptability through COVID-19 and delving into understanding key objectives in the future. Emma also talks to the following points:

- Strategic drivers and adaptability when planning

- Tactical solutions during COVID-19 and applications for the future

- Understanding the new strategic direction to meet a client’s objectives

- How to approach your own personal strategy

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