Podcast Episode: Creating a Strong ABA Business: Marketing, Mindset, and Mission with Tim Zercher

In this episode of In the Field: The ABA Podcast, I sit down with Timothy Zercher, entrepreneur and CEO of A-Train Marketing, to talk about how ABA businesses can strengthen their marketing, clarify their message, and build in ways that align with their mission. Tim shares how his journey as a three-time founder and his personal ties to behavioral health led him to focus on the ABA space, and what he has learned working with organizations across the country.

Key Topics:

• The ABA Marketing Gap: Why so many ABA companies struggle with differentiation and how clearer messaging can actually improve client fit and outcomes.
• The Website Factor: Why your website is often the number one barrier to growth, recruitment, and client acquisition, and what to prioritize if you invest in an update.
• Ethical and Effective Marketing: Strategies to market within compliance and confidentiality constraints without sacrificing authenticity or impact.
• Mindset Shifts for Owners: Why marketing should be viewed like accounting, a necessary function that supports growth, recruitment, and sustainability.
• Letting Go of the Bottleneck: How ABA leaders can overcome the challenge of wearing all the hats and when to invest in outside expertise.
• Leadership Lessons: What Tim has learned about trust, accountability, and clarity as a business owner, and how those lessons apply directly to ABA practice owners.
• Quick Wins: Practical steps ABA leaders can take today to strengthen their brand, attract the right families and staff, and reduce wasted time.

Key Takeaways:

• Marketing is not “dirty” or optional, it is a service that connects families and staff to the care and culture you have built.
• Clear differentiation benefits everyone: it brings in the right clients, sets accurate expectations, and reduces frustration for families and staff alike.
• A strong website is not just a nice-to-have, it directly impacts your ability to recruit staff and attract the right families.
• As an owner, your time is worth more than you think. Outsourcing strategically can free you to grow your business and improve services.
• Strong leadership balances trust with accountability. Your team needs to know you believe in them and that their work truly matters.

Keywords: ABA Business, ABA Marketing, Behavior Analysis, Business Leadership, Differentiation, Recruitment, Client Acquisition, ABA Entrepreneurship, Timothy Zercher, A-Train Marketing

Connect with Tim Zercher and A-Train Marketing:

• Website: atrainmarketing.com
  
  
• LinkedIn: Timothy Zercher
  
  
• Podcast: Tim Talks
  
  

Subscribe to the Podcast:
Do not forget to subscribe to In the Field: The ABA Podcast for more practical conversations about supervision, training, and leadership in ABA. Visit Sidekick Learning
for fieldwork supervision resources and continuing education opportunities.

Disclaimer:

BCBA®, BACB® [or any other BACB® trademark used] is/are registered to the Behavior Analytic Certification Board® BACB®. This website and products are not in any way sponsored by the BACB®.

All information and products are for educational purposes only.