Urban Dictionary defines "vibe" as "a distinctive emotional atmosphere; sensed intuitively." In the world of beverage, this definition works perfectly. Taprooms must serve a high-quality product, whether beer or other beverages. They must also offer a high level of engagement from their staff. Lastly, and no less importantly, is the creation of a memorable atmosphere.

A brewery's atmosphere encompasses the overall feeling, ambiance, and vibe that guests experience when they visit. This can include everything from the decor, level of music, and temperature, to how well a taproom's theme aligns with the brand identity.

In this conversation, we will be joined by a panel of Craft Beer Professionals to learn how the non-beer aspects of their taproom contribute to a guest's experience.

This conversation features:

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San Diego, CA | December 10-12, 2024

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