114: Creating Barriers to Entry for Your Design Business WITH MICHELE WILLIAMS

If you have ever read the book, Book Yourself Solid, by Michael Port, you may be familiar with his velvet rope policy. This policy is created to establish boundaries for working with your ideal client. You identify your client and give them access to cross the velvet rope to work with you. In this podcast, we are going to dig into creating barriers and then removing barriers for entry to working with your company.

Topics Mentioned: 

• Barriers

• Ideal Client

• Messaging

• Profitability

Key Thoughts:

• The seven habits are: be proactive, begin with the end in mind, put first things first, think win-win, seek first to understand then be understood, synergize, and sharpen the saw. Michele (2:03) 

• Here are some of those possible questions that move you forward that you may think about when you're building your business. Michele (10:11)  

• We now have a strategy to use to inform our decision making. Michele (18:51) 

 

Contact Michele:

• Email: [email protected]

• Facebook: Scarlet Thread Consulting

• Instagram: @ScarletThreadATL

 

References and Resources:

• The Designers' Inner Circle - Become a Member Today

• Book Yourself Solid by Michael Port