The Edward Show

Creating "Best X" Articles the Right Way: How to Rank and Influence LLMs


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E831: How to create "best X" articles the right way - not just to rank in Google, but to influence large language models (LLMs) like ChatGPT.

This is a five-point framework for how B2B marketers can use "Best X" content to build credibility, earn mentions, and generate sustained rankings that actually stick.

You'll learn: - When "Best X" articles make sense (and when they don't) - How to position your brand without hurting trust - Why fair competitor comparisons improve dwell time and rankings - How this strategy snowballs into mentions and authority - And how it all connects to LLM visibility in 2025

If you care about SEO, topical authority, and how AI is reshaping search - this one's for you.

⭐️ Ross Hudgens' five-point framework - https://www.linkedin.com/feed/update/urn:li:activity:7381696942961152000/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction and Guest Announcement 00:14 Understanding Best X Articles for SEO and LLMs 01:19 Key Strategies for Ranking Best X Articles 03:38 Psychological and Practical Benefits of Best X Articles 04:00 Snowball Effect and Credibility in Best X Articles 05:43 Design and Neutrality in Best X Articles 08:30 Conclusion and Podcast Updates

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#generativeengineoptimization #searchengineoptimization #performancemarketing #marketingstrategy

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The Edward ShowBy Edward Sturm

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