With advances in technology, the music industry is changing faster than ever. Streaming services add more than 100,000 new songs every day. In this environment, artists’ ability to market and distribute their own work brings a lot of opportunity. But the influx of new music also means more competition for creatives hoping to break through. Meanwhile, record companies and publishers often control ownership of music rights, meaning that they can profit disproportionately.

In this episode, we’ll hear from changemakers who are helping creatives in this evolving landscape take control of their careers and maintain ownership of their rights. First, we hear from Grammy award-winning songwriter Tiffany Red about her fight for fair pay and how it moved her to found The 100 Percenters, an advocacy group for artists experiencing similar challenges. Then, host Carla Harris sits down with UnitedMasters’ Chief Marketing Officer Chaucer Barnes, to discuss some of the ways that inequity persists in the music industry and how UnitedMasters is enabling artists to retain full ownership of their master rights and their earning potential.

https://www.morganstanley.com/what-we-do/inclusive-innovation-and-opportunity

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