Driven by his company's mission to improve children's relationship with healthy foods, Mark Cuddigan's primary strategy is to develop products and services according to children's point of view. Mark, an executive of a company that helps a lot of people, is guided by the principle that helping other people is what ultimately gives fulfillment at work. In this episode, Adam Stott and Mark Cuddigan talk about how important a client's perspective in business as well as autonomy in the workplace and more.

Mark Cuddigan is the CEO of the number 1 baby food company in the UK, Ella's Kitchen. Mark is an executive to a number of companies including the Hain Celestial Group and the B Lab. Ella's Kitchen, a Certified B Corporation, is hopeful to be a Net Zero Business by 2030 under the guidance of Mark Cuddigan.

Show Highlights:

• The present trend that businesses are becoming more environmentally conscious
• How Ella's Kitchen was able to achieve growth and expansion with Mark as its CEO
• What changed Mark's perspective with what business can do and should do
• Ella's Kitchen is all about helping children and not all about making money
• The Mantra which Mark run Ella's Kitchen with
• Measuring your employees' happiness
• What does it mean to be a B Corporation
• Being an inspiration to all companies Ella's Kitchen works with

Links Mentioned:

Big Business Events Members Network Know more about Ella's Kitchen at ellaskitchen.co.uk

Adams website: https://www.adamstott.com/?el=Pod

Watch the Episode on Adam's YouTube Channel: https://www.youtube.com/adamstottcoach?el=Pod

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