November 07, 2017

Creating information products w/ David Hayes of WPShout

52 minutes

Matt Medeiros is continuing with Season 6 by interviewing guests as he connects with them in the community. In this episode, Matt interviews David Hayes from WPShout, a premier source for WordPress learning. David along with his partner Fred Meyer also run an agency called PressUp. It is a boutique web consultancy that partners with businesses to create custom websites and interactive experiences. The two publish in-depth weekly WordPress tutorials, WPShout, as well as provide curated links to other cool stuff around the WordPress world. Matt and David share their experiences on how you balance the agency work and the marketing of your brand.

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Matt Report - A WordPress podcast for digital business owners

Creating information products w/ David Hayes of WPShout

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What you will learn from this Episode:

David Hayes along with his partner Fred Meyer run their business with strikingly good balance. They have a new course out along with publishing a weekly newsletter. (2:37)

PressUp has not had to specialize in a particular industry niche. Enough leads come in through the business as technical requests.(4:23)

WPShout is a WordPress content site that is balanced with the agency and published on Tuesdays. (9:36)

David is able to execute on everyday tasks very well with balancing the agency business. (10:32)

You need to set a goal for the business so that you don’t find yourself chugging along and going in many directions. (12:05)

Many WordPress businesses start out as hobbyists working in the web sphere without the strategy and goals needed to run a business. (12:44)

You can follow the success of lead people in the WordPress ecosystem to find a need or market that they need to have served. (19:05)

Pro-Tip: Find the customers before you start the business. Make sure the people need what you are developing or selling. (21:45)

Even though you may have the initial product market fit, there may be a Pivot in that product that can extend th...

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