Brooke Sellas is the founder and CEO of digital marketing agency B Squared Media. If you find you're running into a brick wall with your company's social media or advertising strategy, B Squared is happy to take the wheel with their team of experts.

In this episode, Brooke discusses the marketing systems she and her team uses to help their clients, as well as how to carve out your niche on the web.

HIGHLIGHTS:

• How Brooke sought out and went about collaborating with Mark Schaefer.
• What exactly are marketing systems, and why does Brooke think you should try implementing them into your own business.
• When in doubt, document everything! You have no idea how much content you can wring out of answering all of the questions people might want to ask about your product.
• Why templates are key to streamlining your work as a marketer and getting the most bang for your buck.
• Some of the tools and content management systems Brooke uses in her marketing work.
• What factors you should consider when seeking out a branding specialist for your own company.
• Who is Brooke and B Squared Media's ideal client?
• Why Brooke and her colleagues offer "customer care" as opposed to "customer service."
• The reason Brooke went from thinking selling was more important than branding to the other way around.

QUOTES:

"You want to work smarter, not harder with your content."

"As an entrepreneur, anytime you can save time and save money, that's a golden ticket for a win."

"You need to be the Goldilocks of social media tools… go find out which is just right for you."

"No one can be your brand the way you can."

"How are you going to tie those efforts to actual business outcomes?"

"Really smart branding also sells without selling."

Guest Links:

B Squared Media - https://bsquared.media/

Marketing Companion podcast - https://businessesgrow.com/podcast-the-marketing-companion-2/

Brooke on Twitter - https://twitter.com/BrookeSellas

Brooke on LinkedIn - https://www.linkedin.com/in/brookebsellas

MORE ADVICE AND INTERVIEWS

If you'd like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

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• What Business to Start with John Lee Dumas
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Talk soon!