When I have questions about product-related topics Scott Sehlhorst is always the first person I reach out to. He is a product management and strategy consultant that makes my head explode every time I talk to him and this interview is no exception. Scott joined me for this interview that builds on his recent blog post “How to Make Your Product Special” (https://bit.ly/3AciBBK). We dig into product positioning, why understanding the desired outcome the product is supposed to provide is often the thing fail to understand, and how to start creating User Stories that are focused on those outcomes instead of the output-driven stories most people write.

This interview covers a lot of ground as we talk through the challenges we all face when we’re trying to understand the problems we are trying to solve, who we are solving them for, and how to capture a user-centric explanation of what we need to create in a way that genuinely addresses the goal of the end-user.

This podcast will make more sense if you first check out Scott’s blog post “How to Make Your Product Special” (https://bit.ly/3AciBBK)

Contacting Scott

Scott’s Blog at Tyner Blain: https://tynerblain.com/blog/

LinkedIn: https://www.linkedin.com/in/sehlhorst/

Twitter: https://twitter.com/sehlhorst

Email: [email protected]