In this week's Sweetspot Podcast, Marc Suess welcomes Paul Glaser. Paul started his career at the Royal Swedish Ballet School and went on to work as a dancer, singer, actor, choreographer and he also wrote and produced music. Today he is the Managing Director of the English Theater of Hamburg.

Drawing from over 30 years of experience, Paul shares in this episode how entrepreneurs and brands can bring their ideas to the stage and how to successfully manage creative processes and teams. We get to look behind the scenes of theatre production from A to Z, from the first idea to the casting and bringing a vision to life in different departments.

Marc and Paul discuss what the future of theatre will look like as well as the increasingly relevant topic of shared experiences. As the world gets more and more digitized, people long for real-life experiences. How can your brand create such shared experiences?

This is a great episode for all brand owners and managers, creative entrepreneurs, and theatre enthusiasts out there.