Have you ever designed a logo for a client and totally missed the mark? Or been stuck in the situation where you’re endlessly making revisions? The cause is most likely that you and your clients visions do not align. But how to you work this out?

One fantastic solution, devised by the team at Blind, has been to create a Stylescape™, an enhanced mood board that expresses and steers the visual language for a branding project, providing much needed clarity before proceeding with any design work.

In this episode Ian interviews Ben Burns to discover what a Stylescape is, how to create one, and how present them to clients. We also discuss how to prepare the perfect proposal, to help convert prospects to customers.

Ben is Chief Operating Officer of The Futur, as well as Digital Creative Director at the branding agency, Blind.

Show notes and episode transcription can be found here: https://logogeek.uk/podcast/ben-burns/

• Ben Burns: Website | Dribbble | YouTube | Instagram | Behance

I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can try it out for yourself with a free 30 day trial.