How to Get Your Customers to Come Back Again and Again 

Shep Hyken talks about his new book I'll Be Back: How to Get Customers to Come Back Again and Again. The book comes out on September 21, 2021.

Top Takeaways: 

·      Questions like, "Are you happy with our service?" and "Would you be willing to recommend us?" are great history lessons. Another important measure of customer service success is behavior – whether or not customers come back.

·      In the '80s, Jan Carlson came up with the idea of the Moment of Truth. This is when a customer comes into contact with any aspect of the business and has the opportunity to form an impression. Carlson said they could be good or bad. Shep has names for these and added a third one:

1.    Moment of Misery is when the customer encounters a problem or has a complaint.

2.    Moment of Mediocrity is an average experience.

3.    Moment of Magic is a positive Moment of Truth that we need to consistently create.

·      Why would customers terminate you?

1.    Apathy. When you make the customer feel like you just don't care, they're going to find somebody that does.

2.    Rudeness. This creates a negative emotional response within the customer.

3.    You didn't make it easy for the customers to find you.

·      How to create an "I'll Be Back" experience:

1.    Ask, "Why would someone do business with me instead of a competitor?"

2.    Ask your team, "Why would someone do business with the competition instead of me?"

3.    Keep pace. Take a look at what your competition is doing that is different but don't just copy them. Make sure you do something better.

4.    Ask the team, "What companies do we love doing business with and why?".

5.    Take a look at what the best companies are doing that you can implement in your business – and do so.

6.    Go back to question #1 and ask, "Now that we have done all this, why would customers want to do business with us?”

 Quotes: 

“Customer amazement is within the grasp of everybody in an organization. When you provide consistent and predictable above-average experiences, that is when you are operating in the zone of amazement.” 

About: 

Shep Hyken is a customer service and experience expert, New York Times bestselling author, award-winning keynote speaker, and your host of Amazing Business Radio. 

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