Mark Richardson shares insights on an important concept this time of year, creating urgency. For most businesses, it's a question of how do we get prospects excited and fired up to commit and make a decision now for their remodeling project.

Like Mark Richardson has mentioned before, your client is your biggest competitor. Their fears get in the way, preventing them from making a decision.

Mark shares a few common themes on ways remodeling businesses can work towards creating a sense of urgency and more importantly excitement about remodeling.