Professional Builders Secrets brings you an exclusive episode with Eric Fortenberry, Founder and CEO of JobTread. In this episode, Eric shares his unique journey from tech entrepreneur to construction software pioneer, and explains how builders can transform their operations with better systems, clearer scopes of work, and streamlined project management.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 180 YOU WILL DISCOVER

• Why so many builders lose money from vague scopes of work
• The biggest mistakes builders make with project efficiency
• How to improve client experience through transparency and communication
• What software tools can do to help you win back your time
• The critical numbers every builder needs to track
• And much, much more.

ABOUT ERIC FORTENBERRY

Eric Fortenberry is a passionate entrepreneur who founded JobTread, a construction estimating and project management software company, in 2019 after serving as CEO for a General Contracting company where he built the first version of JobTread to help streamline and remedy their broken processes. After successfully implementing the platform, the company grew from $5 to $8 million in sales and increased their gross profit by 43%.

Connect with Eric: linkedin.com/in/efortenberry/

TIMELINE

• 03:12 Walking into chaos: the turning point that sparked JobTread
• 07:45 The three conditions that launched a scalable software solution
• 12:01 How JobTread grew from 200 to 4,500+ customers
• 15:18 The #1 mistake builders make on every project
• 22:40 Why a great build isn’t enough without a great client experience
• 27:10 How knowing your numbers can save your business

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you a special episode recorded live from the International Builders Show in Las Vegas, featuring APB’s Head Coach, Andy Skada. In this powerful conversation, Andy and Will dive into one of the most misunderstood yet critical financial concepts for builders, the Work In Progress Accounting Adjustment (WIPAA).

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 179 YOU WILL DISCOVER

• Why failing to track WIPAA can ruin your profitability
• How inaccurate financial data leads to poor business decisions
• The difference between WIP and WIPAA — and why it matters
• What most accountants don’t know about residential building
• The connection between WIPAA, cash flow, and tax
• How to practically implement WIPAA in your building company
• And much, much more.

ABOUT ANDY SKARDA

Head Coach at the Association of Professional Builders, Andy specialises in helping business owners in the building industry identify and implement the skills and systems they need to be successful, without needing to go back to school. Or more importantly, without going bust.

Connect with Andy: linkedin.com/in/andy-skarda-92a6875/

TIMELINE

• 03:45 The $100K mistake most builders make
• 07:20 Why accountants often get it wrong
• 10:50 The consequences of inaccurate profit reports
• 14:15 How to implement WIPAA in your business
• 19:05 What to do if your WIPAA reveals a cash shortfall
• 23:40 The tax advantage most builders are missing

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode featuring Nick Schiffer, founder of NS Builders. In this episode, Nick shares the ups and downs of his journey in the building industry, from his early passion for carpentry to running a high-end construction company. He dives into the challenges of scaling a business, the importance of building strong teams, and the lessons he’s learned from working with both dream clients and nightmare projects.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 178 YOU WILL DISCOVER

• The biggest misconceptions about running a building business
• Why pricing for the future is key to long-term success
• The importance of surrounding yourself with people who push you to be better
• A behind-the-scenes look at Nick’s most challenging project—and how he got through it
• And much, much more.

ABOUT NICK SCHIFFER

Nick Schiffer is the founder of NS Builders, a high-end construction company specializing in custom home building and large-scale renovations. With over 11 years in the industry, Nick has built a reputation for exceptional craftsmanship, innovative problem-solving, and a relentless drive to push the boundaries of modern construction.

Connect with Nick: linkedin.com/in/nickschiffer/

TIMELINE

• 02:15 How Nick got into the building industry
• 08:40 The challenges of growing from a carpenter to a business owner
• 18:30 Nightmare client story—how it went wrong and what he learned
• 26:10 Taking risks in construction—how to bet big without losing it all
• 32:30 The power of surrounding yourself with the right people
• 37:50 Rapid-fire Q&A

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Morgan Molitor, Co-founder of Construction2Style, and Jon Walker, CTO of Buildertrend. In this episode, we dive into the evolving role of AI in the construction industry and how builders can harness AI to improve efficiency, streamline communication, and stay ahead in a competitive market.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 177 YOU WILL DISCOVER

ABOUT JON WALKER

Jon Walker has architected, designed, coded, and tested software in companies both small and large. He has hired and managed engineering teams while also contributing as an individual contributor. In addition to his role as a technology CTO, Jon also teaches computer science courses as an adjunct professor at Westmont College and the University of California at Santa Barbara.

Connect with Jon: linkedin.com/in/jwalker/

ABOUT MORGAN MOLITOR

As the Co-founder + Partner of construction2style, Neon Lion, resilience2reform, and Contractor Coalition Summit - Morgan Molitor has been a driving force in the realms of design, media, and community impact since 2012. Together with her husband Jamie, Morgan has built a legacy of creativity, innovation, and transformative experiences.

Connect with Morgan: linkedin.com/in/morgan-molitor/

TIMELINE

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Jackson Digney, Director of Enduro Builders in South Australia. Throughout this episode, Jackson shares his journey in the building industry, from his early challenges to creating a niche in energy-efficient homes and Passive House construction. He dives into the importance of specialization, the role of systems and processes in business growth, and how maintaining a clear focus on your company's mission can lead to long-term success.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 176 YOU WILL DISCOVER

• Why niching down in the building industry can be a game-changer
• The challenges and rewards of specializing in energy-efficient homes
• How to turn business setbacks into growth opportunities
• The role of systems and KPIs in scaling a building company
• The mindset shifts necessary to create a thriving, sustainable business
• And much, much more.

ABOUT JACKSON DIGNEY

Jackson Digney is one of Australia's leading experts in Passive House and energy-efficient building. As a specialist in Passive House and energy-efficient construction, Jackson brings a wealth of experience and training to ensure that every home is built to be healthy, comfortable, and cost-effective. His focus is on delivering high-performance homes without unnecessary expenses, ensuring that clients invest in features that genuinely add value.

Connect with Jackson: linkedin.com/in/jacksondigney/

TIMELINE

• 03:07 How Jackson discovered his passion for energy-efficient homes
• 13:59 The power of finding a niche in construction
• 19:06 Why saying “no” to the wrong clients is crucial for business growth
• 20:05 How systemization transformed Enduro Builders
• 36:48 Lessons from stepping away from business for a month
• 45:26 The impact of APB on his business growth

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Janna Colucci, Co-founder and CEO of Bundle. In this episode, Janna dives into the world of digital procurement and explores how builders can streamline the material selection process, enhance efficiency, and improve the overall experience for their clients.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 175 YOU WILL DISCOVER

• The evolution of material selection in homebuilding
• How builders can balance customer choice while maintaining control
• The impact of technology on procurement and selection processes
• Strategies to improve efficiency and reduce wasted time
• And much, much more.

ABOUT JANNA COLUCCI

Janna Colucci is the Co-founder & CEO of Bundle, a digital procurement platform transforming how builders buy and manage materials. With a background in green building, sustainability, and modular construction, she is passionate about leveraging technology to streamline procurement, reduce waste, and improve efficiency in the homebuilding industry.

Connect with Janna: linkedin.com/in/jwc2021/

TIMELINE

• 02:24 Janna’s journey and why she co-founded Bundle
• 05:12 How material selection has evolved for builders
• 07:17 The biggest challenges in managing homeowner expectations
• 12:43 How technology can streamline procurement and selections
• 19:45 The balance between fixed price contracts and customization
• 26:24 What’s next for material purchasing in homebuilding

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Alannah Silva, from BoxBrownie.com. Throughout this episode, Alannah delves into the world of 3D virtual renders and explains how they can revolutionize the way builders market and sell their projects. She highlights the key benefits of using renders to overcome visualization challenges, create emotional buy-in, and streamline the sales process.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 174 YOU WILL DISCOVER

• How 3D renders help builders and clients visualize projects before construction
• How renders can assist in marketing homes before they are even built
• The cost-effectiveness of rendering technology and how it has become more accessible
• Best practices for ensuring high-quality, realistic renders
• The impact of AI advancements on rendering in the future
• And much, much more.

ABOUT ALANNAH SILVA

As a Business Development Manager at Boxbrownie.com, Alannah’s role is to nurture new business, lead their dynamic events team and contribute to the growth of BoxBrownie.com’s exceptional Render Sales Team. She is all about fostering meaningful connections and demonstrating how Boxbrownie.com helps real estate agents worldwide.

Connect with Alannah: linkedin.com/in/alannahsilva/

TIMELINE

• 04:23 The biggest visualization challenges builders face
• 08:15 How 3D renders can enhance your sales and marketing strategy
• 11:29 The emotional power of renders in closing deals
• 14:55 How renders can help clients make cost-saving decisions
• 22:22 The future of AI in 3D rendering
• 25:07 How much a 3D render costs and the process behind it

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode featuring Sky Kolade and Russ Stephens, Co-founders of APB. In this episode, Sky and Russ break down the key insights from the latest State of Residential Construction Industry (SORCI) Report, revealing the trends, challenges, and opportunities shaping the future of residential building.

This episode is proudly sponsored by Builder Content Marketing, set yourself up for success by clicking the link below to download their free report:smartercontentthatsells.com.au/report

INSIDE EPISODE 173 YOU WILL DISCOVER

• The biggest trends in residential construction for 2025
• How systems and processes directly impact profitability
• Why builders who document their sales process earn more
• The surprising role of AI and technology adoption in the industry
• The financial habits of high-performing building companies
• And much, much more.

ABOUT RUSS STEPHENS

Co-founder of the Association of Professional Builders, Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council.

Connect with Russ:linkedin.com/in/russstephens

ABOUT SKY KOLADE

Sky Kolade is a Co-founder of the Association of Professional Builders, a business coaching company dedicated to improving the residential construction industry for both builders and consumers. Sky is a proud member of The National Association of Women in Construction and she was also recognised as one of the Top 100 Women in Construction.

Connect with Sky:linkedin.com/in/skycheristephens/

TIMELINE

• 03:53 The impact of structured systems on profitability
• 18:12 Why relying only on referrals is risky for builders
• 25:57 How many leads it really takes to sign a contract
• 39:35 AI in construction—who’s using it and how it’s changing the game
• 44:07 The financial reality: Why most builders miss their profit targets
• 51:41 How coaching & mentorship lead to higher profits

LINKS, RESOURCES & MORE

APB Website:associationofprofessionalbuilders.com

APB Rewards:associationofprofessionalbuilders.com/rewards/

APB on Instagram:instagram.com/apbbuilders/

APB on Facebook:facebook.com/associationofprofessionalbuilders

APB on YouTube:youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Andy Skarda, head coach at APB. In this episode, Andy shares powerful insights into Elite Mentoring and the remarkable results experienced by builders in 2024. Andy reveals the key strategies elite builders used to increase revenue, improve profitability, and create more time for personal fulfilment.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 172 YOU WILL DISCOVER

ABOUT ANDY SKARDA

Head Coach at the Association of Professional Builders, Andy specialises in helping business owners in the building industry identify and implement the skills and systems they need to be successful, without needing to go back to school. Or more importantly, without going bust.

Connect with Andy: linkedin.com/in/andy-skarda-92a6875/

TIMELINE

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode featuring Corné Lategan and Jean-Pierre Pienaar from Bizvideo. Throughout this episode, Corné and JP dive into the world of video content marketing for builders. They discuss the power of storytelling in helping builders differentiate themselves, build trust, and create lasting connections with their ideal clients.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 171 YOU WILL DISCOVER

ABOUT CORNÉ LATEGAN

Corné Lategan is a video marketing expert helping builders in Australia and New Zealand overcome obscurity through authentic storytelling. Since 2011, he has helped builders stand out, build trust, and attract ideal clients with strategic video content. Passionate about leveraging automation and consistency, Corné simplifies marketing so builders can focus on delivering quality projects.

Connect with Corné: linkedin.com/in/corne-lategan/

ABOUT JP PIENAAR

JP Pienaar is a storytelling and branding expert, specializing in helping builders communicate their unique value through video. He works closely with clients to create business overview stories and case studies that build trust and differentiate them from competitors. As co-host of the Inspired Builders Podcast, JP shares insights to educate and inspire builders across Australia and New Zealand.

Connect with JP: linkedin.com/in/jean-pierre-pienaar-2aba5973/

TIMELINE

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders