Professional Builders Secrets brings you a special live episode from the International Builders Show in Las Vegas, featuring Ron Nussbaum, founder of BuilderComs, and Janna Colucci, CEO and co-founder of Bundle. In this episode, the two dive into one of the most pressing challenges in construction today, communication, and unpack how better communication can dramatically reduce cost overruns, stress, and unhappy clients.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 190 YOU WILL DISCOVER

• Where most client communication breakdowns happen in the build process
• Why outdated communication methods are hurting your business
• How to implement a single source of truth for your projects
• The $4,000 impact per employee per year
What builders can do today to improve communication
• And much, much more.

ABOUT JANNA COLUCCI

Janna Colucci is the Co-founder & CEO of Bundle, a digital procurement platform transforming how builders buy and manage materials. With a background in green building, sustainability, and modular construction, she is passionate about leveraging technology to streamline procurement, reduce waste, and improve efficiency in the homebuilding industry.

Connect with Janna: linkedin.com/in/jwc2021/

ABOUT RON NUSSBAUM

Ron Nussbaum, the founder and CEO of BuilderComs, has ingeniously bridged the communication gap in the construction industry. Imagine if Slack and Dropbox had a baby specifically tailored for builders and contractors—well, that’s BuilderComs!

Connect with Ron: linkedin.com/in/ron-nussbaum/

TIMELINE

• 3:10 Where communication breakdowns begin
• 5:25 Why outdated methods like faxing are still common
• 7:50 The $30 billion cost of miscommunication
• 14:20 What builders can learn from the Domino’s Tracker
• 20:45 Why proactive updates are key to client satisfaction
• 28:15 How simplicity in software improves communication

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an insightful episode with Josh Hallam and Sam Falanga from Falanga & Co. In this episode, the duo delves into the often-overlooked but critical area of tax planning for builders. With candid stories and practical advice, Josh and Sam explain how poor financial planning can lead to "tax shock" and offer real solutions to prevent it.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 189 YOU WILL DISCOVER

• Why many builders fall into "tax shock"
• The importance of cash flow management
• How to forecast and plan for monthly, quarterly, and annual tax obligations
• What to look for in a trusted accounting partner
• Why relying solely on your bank balance is a mistake

ABOUT SAMUEL FALANGA

Driven by a strong desire to help people build successful businesses, Sam established his own practice in 2011. Since founding Falanga & Co, Sam has built a highly capable team of business coaches, and has established the firm’s reputation as a trusted and effective partner for success across multiple industries.

Connect with Sam: linkedin.com/in/samuel-falanga-7939a265/

ABOUT JOSH HALLAM

Bringing over a decade of senior executive experience to Falanga & Co, Josh is responsible for overseeing all aspects of the firm’s operations. From the development and implementation of strategic plans, to ensuring the firm is meeting its financial and operational objectives, Josh plays a pivotal role in the strategic direction of the firm.

Connect with Josh: linkedin.com/in/josh-hallam-6904711b/

TIMELINE

• 2:36 Why builders leave tax planning too late
• 6:53 The case for monthly lodgements over quarterly surprises
• 12:02 How one builder lost $270K by not managing accounts receivable
• 16:23 The role of your accountant as a business partner
• 25:20 Why your bank balance isn’t a measure of success
• 29:07 The importance of charging for every variation

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Bassem Ghali, Founder of Green Lotus Marketing. In this episode, Bassem unpacks the evolving landscape of SEO and how residential builders can adapt to the rise of AI, zero-click searches, and hyper-local optimisation.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 188 YOU WILL DISCOVER

• How AI’s evolving features are reshaping SEO
• Why hyper-local SEO is a game-changer for builders
• The key website platforms that give builders a competitive edge
• How to build a solid foundation for your website that Google loves
• The dangers of using AI-generated content without human oversight
• And much, much more.

ABOUT BASSEM GHALI

Bassem is a digital marketing strategist and speaker with more than 20+ years of experience managing online marketing strategies for some of Canadian and international corporations, including Canadian Tire, VistaPrint, Remax Canada, Egypt Air, Xplornet, Direct Energy, and Toronto Star.

Connect with Bassem: linkedin.com/in/bassemghali/

TIMELINE

• 3:24 The apple tree SEO analogy
• 4:49 The Rise of Google AI Overviews & Zero-Click Searches
• 9:51 Why hyper-local SEO is essential for builders
• 18:01 How to rank on Google and ChatGPT
• 22:22 The four steps to a successful SEO strategy
• 35:19 Why using AI to write your website could destroy your rankings

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Russ Stephens, Co-founder of APB, recorded live at the International Builders Show in Las Vegas. In this powerful conversation, Russ breaks down how builders can scale their building company without sacrificing their evenings and weekends. It all comes down to time management, prioritisation, and effective delegation.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 188 YOU WILL DISCOVER

• Why most builders are stuck in the day-to-day grind
• The key mindset shift required to break through the "glass ceiling"
• How to implement the D.A.D. method: Delete, Automate, Delegate
• Why delegation by abdication is one of the biggest risks for growing companies
• The importance of exception reporting and onboarding systems
• How to calculate the real value of your time

ABOUT RUSS STEPHENS

Co-founder of the Association of Professional Builders, Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council.

Connect with Russ:linkedin.com/in/russstephens

TIMELINE

• 2:15 Why builders never really leave the startup phase
• 6:40 The mindset shift: Why 80% is good enough
• 9:10 The D.A.D. method – Delete, Automate, Delegate
• 14:25 Why working on-site limits your ability to scale
• 18:35 How to delegate without abdicating responsibility
• 22:00 Calculating the real value of your time

LINKS, RESOURCES & MORE

APB Website:associationofprofessionalbuilders.com

APB Rewards:associationofprofessionalbuilders.com/rewards/

APB on Instagram:instagram.com/apbbuilders/

APB on Facebook:facebook.com/associationofprofessionalbuilders

APB on YouTube:youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you a special live episode from the International Builders Show in Las Vegas, featuring Taylor and Mandy Shipp from Shiloh Homes. In this episode, Taylor and Mandy open up about the real challenges and triumphs of running a custom home building business, the benefits of embracing unique lots, building timeless designs, and implementing scalable systems that protect their quality and sanity.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 186 YOU WILL DISCOVER

Why building on “weird” or difficult lots can become your competitive edge

How Taylor and Mandy balance quality with growth without going full production

What systems they put in place to scale without losing control

What truly sets their homes apart

How APB coaching gave them the confidence to charge what they’re worth

And much, much more.

ABOUT TAYLOR SHIPP

Co-founder of Shiloh Homes, Taylor brings a background in high-volume production building to custom home construction. He’s passionate about craftsmanship, quality control, and creating unique homes that stand the test of time.

Connect with Taylor: linkedin.com/in/taylor-shipp-36150264/

ABOUT MANDY SHIPP

Mandy is the creative force behind Shiloh Homes. From architectural design to content creation, she leads with vision and detail, balancing multiple roles while crafting spaces that blend timeless aesthetics with modern functionality.

TIMELINE

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Wyatt Roberts, SVP of New Construction at Dandelion Energy. Throughout this episode, Wyatt explains the transformative impact of geothermal technology in modern home building, discussing its role in creating climate-resilient homes and reducing environmental impact through sustainable heating and cooling solutions.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 185 YOU WILL DISCOVER

• The fundamentals of geothermal technology
• How geothermal systems contribute to climate resilience and energy efficiency
• Why less than 1% of new homes use geothermal, and why that’s about to change
• The role of incentives and policy in advancing sustainable building solutions
• How builders can integrate geothermal with minimal changes to construction processes
• And much, much more.

ABOUT WYATT ROBERTS

Wyatt Roberts is the SVP of New Construction at Dandelion Energy, where he leads the integration of geothermal technology in residential building. With a background in custom home building and energy efficiency, Wyatt is passionate about sustainable construction and reducing the environmental impact of homes through innovative geothermal solutions.

Connect with Wyatt: linkedin.com/in/wyatt-roberts-3975171a5/

TIMELINE

• 2:45 Understanding geothermal technology and its application in new builds
• 7:45 How geothermal reduces emissions
• 12:20 Overcoming challenges in geothermal adoption
• 18:10 Key policies and incentives driving sustainable building solutions
• 23:30 How custom vs. production builders are leveraging geothermal technology
• 28:30 The future of sustainable home building and Dandelion Energy's role

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Carmel Capuano, one of APB’s Executive Business Coaches. With a rich family background in construction and over 15 years of entrepreneurial experience, Carmel shares her expert insights on work-life balance in the building industry. Diving deep into the complexities of balancing business and personal life.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 184 YOU WILL DISCOVER

• Why work-life balance is such a challenge in the building industry
• How family dynamics can create tension, and how to manage them
• The power of a clear business vision in reclaiming your time
• How to set and maintain healthy boundaries between work and life
• The vital role a coach plays in supporting personal and business growth
• And much, much more.

ABOUT CARMEL CAPUANO

Carmel Capuano is an award-winning business coach with over 15 years' experience growing million-dollar companies. Known for her strategic, results-driven approach, Carmel specialises in helping builders achieve work-life balance through vision clarity, systems, and accountability.

Connect with Carmel: linkedin.com/in/carmelcapuano/

TIMELINE

• 1:15 Carmel’s family legacy in the building industry
• 4:30 The real cost of poor work-life balance
• 7:15 How a health scare changed her grandfather’s business forever
• 10:10 Managing tension in family-run building companies
• 14:00 Why a clear vision is the most powerful tool for balance
• 18:45 How coaching helps builders lead with intention

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Marine Sargsyan, Principal Economist at Houzz. In this episode, Marine shares deep insights from Houzz’s latest research on residential remodeling, revealing the evolving motivations behind home renovation projects, the generational shifts impacting homeowner behaviour, and how builders can better position themselves in an increasingly tech-driven market.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 183 YOU WILL DISCOVER

• How each generation—Baby Boomers, Gen X, and Millennials—approaches remodeling differently
• Why millennials’ digital-first expectations are reshaping the building industry
• What homeowners value most during renovations (hint: it’s not just the budget)
• Emerging remodeling trends for kitchens, bathrooms, and outdoor spaces
• Why builders need to start adapting now to future-proof their businesses
• And much, much more.

ABOUT MARINE SARGSYAN

Marine Sargsyan is the Principal Economist at Houzz, leading research on remodeling trends and homeowner behaviour. She analyses data from millions of users to uncover what drives renovation decisions across generations, helping industry pros stay relevant and future-ready in a rapidly evolving market.

Connect with Marine: linkedin.com/in/marine-sargsyan-01b845b/

TIMELINE

• 3:12 What motivates different generations to renovate
• 7:40 Why Millennials expect a tech-driven experience
• 10:18 How high mortgage rates are reshaping remodeling decisions
• 13:05 Most popular remodeling projects and system upgrades
• 17:22 The three non-negotiables homeowners expect from builders
• 24:55 Top remodeling and design trends for 2025

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode recorded live at the International Builders Show in Las Vegas, featuring Grant Farnsworth, President of The Farnsworth Group. In this episode, you’ll hear how builders can use research-backed strategies to understand what homeowners are really thinking, and how to deliver communication, transparency, and confidence when it matters most.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 182 YOU WILL DISCOVER

• How builders can leverage customer behaviour data to gain a competitive edge
• What homeowners really care about (and it’s not just budget)
• The impact of communication and transparency on client trust
• Why confidence is the key to getting contracts signed
• How to build systems that support a better client experience
• And much, much more.

ABOUT GRANT FARNSWORTH

Grant is a Director of business development responsible for creating and executing strategic and tactical goals to profitably grow a full-service market research firm. He’s personally driven to create and improve business through the refinement of sales, products and people.

Connect with Grant: linkedin.com/in/grant-farnsworth-5243516/

TIMELINE

• 3:15 What today’s homebuyers expect from builders
• 7:40 Why budget is the unspoken deal-breaker
• 10:25 How to give clients the confidence to move forward
• 14:10 The impact of economic uncertainty on project decisions
• 18:35 Why transparency builds trust with clients
• 21:50 How to use data and systems to attract ideal clients

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Dave Phelps, President of ICF Homes. Live from IBS 2025, Dave dives deep into how he went from physics graduate to award-winning builder, the creative joy in designing one-of-a-kind ICF homes, and why his clients never want to leave the homes he builds.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 181 YOU WILL DISCOVER

• What makes ICF homes radically different from traditional builds
• How to market technical and niche building methods to the right clients
• The real cost implications of building with concrete vs. wood
• Why no two homes are ever the same—and why that matters
• How Dave built a marketing engine powered by educational content
• And much, much more.

ABOUT DAVE PHELPS

In 2004, Dave decided to build his own home and did extensive research on various building technologies. He determined that Insulated Concrete Form (ICF) was the best way to build a home. He recognized the geothermal dynamic benefits of concrete walls encapsulated in insulation and the strength of the walls to wind loads. Dave realized there was a need in the residential construction market for stronger and more efficient homes so he started his custom ICF home building company

Connect with Dave: linkedin.com/in/david-phelps-04bb02247/

TIMELINE

• 02:10 From physics to foundations
• 06:45 Why Dave built his own first home to start his business
• 11:30 Dave’s full service approach to custom homes
• 15:05 Attracting the right clients
• 21:20 The award-winning, off-grid super home
• 28:10 Advice to aspiring ICF Builders

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders