Professional Builders Secrets brings you an exclusive episode with Rick Storlie from Builder Lead Converter. In this episode, Rick reveals how builders can transform simple project photos into engaging, professional-grade videos that help convert more leads into clients. Even if you’ve never created a video before, new AI technology is making it easier than ever for builders to showcase their work, build trust, and attract the right type of clients through storytelling and visual marketing.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 211 YOU WILL DISCOVER

• How builders can turn project photos into stunning marketing videos
• The psychology behind emotional connection
• Why video builds trust faster than any other marketing tool
• How to use videos at every stage, from attracting leads to converting clients
• Why understanding your target market is critical before creating content
• and much, much more.

ABOUT RICK STORLIE

Rick Storlie is the founder of Builder Lead Converter. Starting his career in home building & remodeling as an entry level carpenter, he quickly moved to salesperson, sales manager, general manager, coach and now operates as “Chief Lead Converter” at Builder Lead Converter.

Connect with Rick: linkedin.com/in/rickstorlie/

TIMELINE

• 6:12 Why buyers are purchasing a “hoped-for lifestyle”
• 14:10 How to avoid being eliminated by prospects online
• 22:05 How AI turns project photos into great videos
• 29:40 Using video to build trust and differentiate your business
• 36:15 How to make video part of your overall marketing system

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an inspiring episode with Rick Moore, Executive Business Coach at APB. In this episode, Rick dives deep into the power of coaching for building company owners and reveals how the right coaching relationship can transform your business into a systemised, profitable, and saleable asset.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 210 YOU WILL DISCOVER

• Why coaching is one of the most valuable investments a builder can make
• How accountability drives lasting change in your business
• The key traits of builders who succeed with coaching
• How coaching helps you build certainty, clarity, and a business that works without you
• and much, much more.

ABOUT RICK MOORE

Rick Moore has been at the forefront of steering businesses that have collectively amassed a staggering market capitalisation exceeding $3 billion CDN, served as the CEO of the Canadian division of the world’s largest business coaching company, and is the author of “Scale-Up to Sell,” sharing his insights derived from his experiences, and his CEPA designation in exit planning underscores my commitment to guiding ventures towards successful transitions.

Connect with Rick: linkedin.com/in/rick-moore-4069383a/

TIMELINE

• 3:19 Rick’s journey from private equity to business coaching
• 6:01 What coaching really means for builders
• 9:40 How the coaching process works and why accountability matters
• 16:25 Common reasons builders resist coaching
• 23:49 The traits of builders who thrive with coaching
• 31:44 How knowing your numbers gives you certainty and control

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Haydn Simmons from Price A Plan. In this episode, Hayden shares how builders can take the stress out of estimating by turning what’s often an emotional, late-night task into a structured and supportive process. He dives deep into the emotional side of running a building business and how understanding those emotions can transform the way you approach estimating, client relationships, and leadership.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 209 YOU WILL DISCOVER

• Why estimating is about more than just crunching numbers
• The emotional pressures that affect builders day-to-day
• How understanding your emotions leads to better business decisions
• Practical steps to manage stress and build self-awareness
• The benefits of partnering with a professional estimating service
• And much, much more.

ABOUT HAYDN SIMMONS

​Haydn, the director of Price A Plan, specialises in detailed quantity surveying and accurate pricing for all projects. Price-A-Plan offers comprehensive services benefiting various building industry professionals, from subcontractors to homeowners. Their expertise supports clients from job lead to final certificate, enhancing profitability and saving valuable time.

Connect with Haydn: linkedin.com/in/haydn-simmons-705ba920/

TIMELINE

• 2:35 Hayden’s journey from builder to founder of Price A Plan
• 4:56 The emotional pressures modern builders face
• 11:12 How emotions influence estimating and business decisions
• 16:25 Changing the public perception of builders through storytelling
• 22:10 Practical ways to manage stress and build self-awareness
• 29:45 Why estimating is more than just crunching numbers

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Jake Dornford and Nico von Wielligh from Dornford Building Group. In this episode, Jake and Nico share their journey from humble beginnings to running a thriving design-and-construct business, built on consistency, values, and strong leadership.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 208 YOU WILL DISCOVER

• How Dornford Building Group grew from small renos to custom homes
• The power of 1% improvements every day
• Why consistency and values shape successful teams
• The fine line between vulnerability and leadership
• How systems and processes create lasting business stability
• And much more

ABOUT JAKE DORNFORD

As Director of Dornford Building Group, Jake began his career as a carpenter before growing his company into a leading design-and-construct business in Adelaide. With over eight years of experience, Jake is passionate about leadership, consistency, and creating systems that empower his team to deliver exceptional results for clients.

Connect with Jake: linkedin.com/in/jake-dornford-82937025a/

ABOUT NICO VON WIELLIGH

As Business Manager of Dornford Building Group, Nico brings a background in business management and marketing to the building industry. His expertise in systems, leadership, and culture complements Jake’s construction experience. Together, they’ve built a thriving company grounded in strong values, continuous improvement, and a shared passion for helping clients bring their visions to life.

Connect with Nico: linkedin.com/in/nico-von-wielligh-02587b142/

TIMELINE

• 2:45 From carpentry to custom homes
• 7:36 The power of 1% improvements
• 10:14 How to stay accountable and aligned
• 12:51 Managing stress as a leader
• 19:32 Building a values-driven team
• 32:24 Small changes with big impact

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Clint Best, Executive Business Coach at APB. In this episode, Clint unpacks how builders can organise and strengthen their marketing efforts. He shares practical insights on when to hire marketing support, what roles to prioritise, and how to avoid the pitfalls that come from outsourcing too soon or too blindly.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 207 YOU WILL DISCOVER

• When to hire marketing help and who to bring on first
• How to avoid the “abdication trap” with agencies
• Why understanding your ideal client drives better results
• How to build momentum with simple, consistent marketing
• And much, much more.

ABOUT CLINT BEST

Clint was trained and certified by the world’s largest business coaching team and was eventually named the Canadian Coach of the Year in 2006, before leaving to form Kaizen Business Development in 2007. He has been successfully coaching business owners in Canada and the United States for 18 years and now forms part of the Executive Business Coaching Team at APB.

Connect with Clint: linkedin.com/in/clintbest/?originalSubdomain=ca

TIMELINE

• 3:36 When builders realise they need marketing
• 8:03 The essential components of a marketing program
• 11:08 Who to hire first to get marketing off the ground
• 16:36 The “abdication trap” and how to avoid it
• 25:26 Setting realistic expectations for results
• 30:08 Clint’s final tips for building a strong marketing structure

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Daniel Morton, founder of JACK App. In this episode, Daniel shares his journey from starting out as a plumber to scaling a residential building company turning over more than $70 million a year, all while launching a software platform designed specifically for builders.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 206 YOU WILL DISCOVER

• The transition from tools, to building company owner, to software
• Why systems and processes are the backbone of scaling any building company
• Why defining roles, hold points and training are critical
• The symptoms that reveal broken or inefficient systems in your company
• How JACK App provides builders with end-to-end solutions
• And much more.

ABOUT DANIEL MORTON

Entrepreneur and builder with a proven track record of creating and scaling successful businesses across construction and technology. As Co-Founder of JACK App, Daniel is passionate about helping builders streamline their projects and boost profitability through smarter, builder-designed technology.

Connect with Daniel:linkedin.com/in/daniel-morton-b86bb0355/

TIMELINE

• 2:32 From plumber to builder to software entrepreneur
• 6:03 Lessons on delegation and scaling a building company
• 8:05 Why systems are the key to sustainable growth
• 10:30 Defining roles and client hold points to avoid delays
• 21:22 The warning signs of broken or inefficient systems
• 24:42 How JACK App streamlines building businesses end-to-end

LINKS, RESOURCES & MORE

APB Website:associationofprofessionalbuilders.com

APB Rewards:associationofprofessionalbuilders.com/rewards/

APB on Instagram:instagram.com/apbbuilders/

APB on Facebook:facebook.com/associationofprofessionalbuilders

APB on YouTube:youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Russ Stephens, Co-founder of the Association of Professional Builders. Throughout this episode, Russ explains why “proof” beats claims and how builders can use evidence to earn trust and win more contracts in an AI-noisy world.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 205 YOU WILL DISCOVER

• What “proof” really means for builders
• How to match proof to each stage of the sales funnel
• Simple ways to generate reviews and case studies
• How to pre-empt objections with targeted evidence
• Why third-party awards and media are the highest level of proof
• And much more.

ABOUT RUSS STEPHENS

Co-founder of the Association of Professional Builders, Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council.

Connect with Russ:linkedin.com/in/russstephens

TIMELINE

• 2:58 What “proof” really means for builders
• 5:20 Why proof matters more in an AI-saturated world
• 12:10 The hierarchy of proof across the sales funnel
• 18:30 Strategies to generate reviews and testimonials
• 24:40 How awards and third-party recognition build trust
• 31:50 APB’s industry report opportunity for builders

LINKS, RESOURCES & MORE

APB Website:associationofprofessionalbuilders.com

APB Rewards:associationofprofessionalbuilders.com/rewards/

APB on Instagram:instagram.com/apbbuilders/

APB on Facebook:facebook.com/associationofprofessionalbuilders

APB on YouTube:youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Helena and Emily, Co-founders of Arrow Agency. Throughout this episode, Helena and Emily reveal why so many builders feel like they’re wasting money on marketing, and they break down what you can do to avoid the common traps. They share proven strategies for setting up campaigns that actually deliver results, what to look for when choosing an agency, and how to make sure your budget is being used effectively.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 204 YOU WILL DISCOVER

• Why so many builders feel frustrated with marketing agencies
• The red flags to watch for when choosing a marketing partner
• The importance of clear goals, KPIs, and strategy before spending money
• How to set up paid advertising that drives real leads
• The key metrics you should track to measure success

ABOUT HELENA TIVEY

Helena brings over 15 years of experience in media and marketing, co-founding The Arrow Agency to help builders grow with transparent, results-driven strategies. Passionate about client success and work-life balance, she combines sharp strategic thinking with real-world insight, empowering both businesses and her team to thrive.

Connect with Helena: linkedin.com/in/helena-tivey-845057a1/

ABOUT EMILY WILLIAMS

With over a decade in marketing across FMCG, agribusiness, services and more, Emily co-founded The Arrow Agency to challenge cookie-cutter approaches and deliver client-first results. Specialising in digital strategy, automation, and lead funnels, she combines practical insight with innovation to create smarter campaigns that drive sustainable growth.

Connect with Emily: linkedin.com/in/emily-williams-66ab3b86/

TIMELINE

• 5:30 Why builders feel like marketing is a waste of money
• 12:45 The platforms that actually generate quality leads
• 20:10 What counts as a real lead (and why a pageview isn’t it)
• 28:30 How to spot red flags when choosing a marketing agency
• 36:00 What to expect when you start working with Arrow Agency
• 39:00 Setting realistic expectations for leads, contracts & ROI

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Russ Stephens, Co-founder of APB. Throughout this episode, Russ tackles the biggest hidden drag on every building company, time, and shares a practical framework to stop being your team’s go-to problem solver so you can start leading more effectively.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 203 YOU WILL DISCOVER

• Why builders unintentionally train their teams to rely on them
• The real cost of low-value work vs. high-value leadership
• The 3-3-3 method
• How to coach your team to think clearly
• How to keep control without micromanaging
• And much more.

ABOUT RUSS STEPHENS

Co-founder of the Association of Professional Builders, Russ is a data analysis expert who has introduced data-driven decision making to the residential construction industry. Russ is also a proud member of the Forbes Business Development Council.

Connect with Russ:linkedin.com/in/russstephens

TIMELINE

• 2:40 Why leaders train their teams to rely on them
• 6:37 The hidden cost of $20/hr tasks vs. $1,000/hr work
• 10:10 Breaking the cycle with the 3-3-3 Method
• 15:45 Coaching your team to think and solve problems independently
• 21:10 Delegating safely with policies, procedures & exception reporting
• 27:30 First steps to implement the method and regain control of your time

LINKS, RESOURCES & MORE

APB Website:associationofprofessionalbuilders.com

APB Rewards:associationofprofessionalbuilders.com/rewards/

APB on Instagram:instagram.com/apbbuilders/

APB on Facebook:facebook.com/associationofprofessionalbuilders

APB on YouTube:youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Reegan Cusworth, Co-founder of Reebuild. Throughout this episode, Reegan shares his journey as a fourth-generation builder, the lessons he’s learned from working with family, and the systems he’s put in place to create a sustainable and profitable building company.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 202 YOU WILL DISCOVER

• How Reegan transitioned from working with his father to running the business with his partner
• Why building systems and processes is the key to scaling a building company
• The importance of defining your ideal client and targeting them effectively
• How to empower your team to solve problems without relying on you
• Why improving quality and transparency sets you apart in today’s market
• and much, much more.

ABOUT REEGAN CUSWORTH

Reegan Cusworth is a fourth-generation builder and Co-owner of Reebuild. With over a decade of experience in renovations and extensions, he’s passionate about creating better systems, delivering high-quality outcomes, and empowering his team.

Connect with Reegan: linkedin.com/in/reegan-cusworth-b470b2266/

TIMELINE

• 1:27 Reegan’s journey as a fourth-generation builder and starting Reebuild
• 3:19 Lessons learned from working with family
• 8:12 How to structure discovery meetings to uncover what clients really want
• 13:59 Why defining your ideal client changes your marketing and messaging
• 27:12 Shifting from slim profit margins to running a truly profitable business
• 38:14 How software and systems are helping Reebuild grow sustainably

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders