Professional Builders Secrets brings you an exclusive episode with Scott Groschel, owner of SG Construction. Throughout this episode, Scott shares how he has completely reshaped his business by embracing offshore team members, leveraging the right software, and working closely with his APB coach to free up his time, improve margins, and build a stronger team culture both locally and overseas.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 215 YOU WILL DISCOVER

• How Scott used JobTread to identify bottlenecks
• How he successfully rebuilt his offshore team with GoRecruit
• How an offshore drafter evolved into a trusted office manager
• Practical ways Scott integrates offshore team members into his company culture
• Why offshoring hasn’t replaced local jobs in his business
• and much, much more.

ABOUT SCOTT GROSCHEL

Scott Groschel is the owner of SG Construction, a company specialising in fully custom outdoor living spaces. Starting his career in construction at age 15, Scott has grown his business through strong systems, JobTread implementation, and successful offshoring, creating a more efficient and scalable operation.

Connect with Scott: linkedin.com/in/scott-groschel-96227889/

TIMELINE

• 4:20 Why the pandemic pushed Scott to overhaul his systems
• 9:10 How JobTread opened the door to offshoring
• 13:50 The time audit that revealed what Scott needed to delete, automate, or delegate
• 18:30 Scott’s first failed offshore hire—and how GoRecruit helped him bounce back
• 24:40 How offshoring improved margins and allowed Scott to expand his U.S. team

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an insightful episode with Skye Waterson from Unconventional Organisation. Skye is a former academic and ADHD business owner who discovered that the “standard” way of running a business simply didn’t fit the way her brain worked. After a late ADHD diagnosis, she turned her research and lived experience into a company that helps business owners design ADHD-friendly systems that actually work in real life.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 214 YOU WILL DISCOVER

• What ADHD really looks like in practice for business owners
• How symptoms like time blindness and working memory struggles show up on site and in the office
• The hidden impact ADHD can have on your health, family time and reputation
• A simple 5-minute daily task system to separate what’s truly urgent from everything else
• Why traditional productivity advice often fails ADHD brains
• and much, much more.

ABOUT SKYE WATERSON

Skye Waterson is an ADHD strategist and founder of Unconventional Organisation, a multi-six-figure business helping entrepreneurs turn ADHD into their greatest asset. When Skye was diagnosed with ADHD during her PhD, she realised that mainstream productivity advice didn't work for her. So, she took matters into her own hands, researching, testing, and perfecting strategies that truly help. Today, she equips coaches, consultants, founders, and executives with the same ADHD-friendly systems.

Connect with Skye: linkedin.com/in/skye-waterson-026286204/

TIMELINE

• 3:25 How ADHD symptoms show up for builders
• 7:10 Why delegation and hiring feel impossible
• 11:50 The real cost of staying stuck in the business
• 16:20 A 5-minute daily system for urgent vs important
• 20:55 Mapping your whole business with red/amber/green

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Jacob Oelofse, Executive Business Coach at APB. In this conversation, Jacob dives into the unique world of husband and wife building companies, sharing why these partnerships can be a genuine “superpower” when they’re structured well.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 213 YOU WILL DISCOVER

• Why husband and wife building company teams have a unique superpower
• The most common challenges couples face when mixing marriage and business
• How to define clear lines between “husband and wife” time and “business partner” time
• Practical rule-sets to manage “shop talk” at home, on holidays and during family time
• and much, much more.

ABOUT JACOB OELOFSE

Jacob joined the APB team in 2021 when he moved his family from South Africa to Sydney. Jacob has coached hundreds of building company owners over the last 15 years. He enjoys stakeholder relations, financials and risk, sustainability, growth, marketing, and maximising profit margins in a company.

Connect with Jacob: linkedin.com/in/jacob-oelofse/?originalSubdomain=au

TIMELINE

• 4:20 What it means to be a “professional” builder
• 9:40 Why husband & wife teams are a “superpower”
• 15:10 Drawing the line between marriage and business
• 20:35 Same-page meetings & strategic planning
• 27:00 Final advice for husband & wife teams

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Jon Engquist, third-generation contractor and Founder of Subtrak. Jon breaks down how to turn your company’s know-how into clear systems and live checklists your team actually follows, so you get consistency, accountability, and the freedom to grow without firefighting.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 212 YOU WILL DISCOVER

• What a “system” really is
• How to structure your business
• Why so many builders get stuck in chaos mode
• How strong SOPs help you train faster, cut rework and callbacks, and attract A-players
• and much, much more.

ABOUT JON ENGQUIST

With over 15 years of experience in the construction industry, Jon honed his expertise in managing high-value projects, leading teams, and improving operational efficiency. As a third-generation construction professional, Jon has successfully overseen everything from estimating and scheduling to contract negotiation, dispute resolution, and team development.

Connect with Jon: linkedin.com/in/jonengquist/

TIMELINE

• 5:20 Why most builders struggle to document their processes
• 10:15 The “contractor hamster wheel” and how to break free from chaos
• 15:00 The simple weekly routine to start building your playbook
• 19:40 How to turn SOPs into real checklists your team actually follows
• 23:30 How Subtrak helps builders systemise fast

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Rick Storlie from Builder Lead Converter. In this episode, Rick reveals how builders can transform simple project photos into engaging, professional-grade videos that help convert more leads into clients. Even if you’ve never created a video before, new AI technology is making it easier than ever for builders to showcase their work, build trust, and attract the right type of clients through storytelling and visual marketing.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 211 YOU WILL DISCOVER

• How builders can turn project photos into stunning marketing videos
• The psychology behind emotional connection
• Why video builds trust faster than any other marketing tool
• How to use videos at every stage, from attracting leads to converting clients
• Why understanding your target market is critical before creating content
• and much, much more.

ABOUT RICK STORLIE

Rick Storlie is the founder of Builder Lead Converter. Starting his career in home building & remodeling as an entry level carpenter, he quickly moved to salesperson, sales manager, general manager, coach and now operates as “Chief Lead Converter” at Builder Lead Converter.

Connect with Rick: linkedin.com/in/rickstorlie/

TIMELINE

• 6:12 Why buyers are purchasing a “hoped-for lifestyle”
• 14:10 How to avoid being eliminated by prospects online
• 22:05 How AI turns project photos into great videos
• 29:40 Using video to build trust and differentiate your business
• 36:15 How to make video part of your overall marketing system

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an inspiring episode with Rick Moore, Executive Business Coach at APB. In this episode, Rick dives deep into the power of coaching for building company owners and reveals how the right coaching relationship can transform your business into a systemised, profitable, and saleable asset.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 210 YOU WILL DISCOVER

• Why coaching is one of the most valuable investments a builder can make
• How accountability drives lasting change in your business
• The key traits of builders who succeed with coaching
• How coaching helps you build certainty, clarity, and a business that works without you
• and much, much more.

ABOUT RICK MOORE

Rick Moore has been at the forefront of steering businesses that have collectively amassed a staggering market capitalisation exceeding $3 billion CDN, served as the CEO of the Canadian division of the world’s largest business coaching company, and is the author of “Scale-Up to Sell,” sharing his insights derived from his experiences, and his CEPA designation in exit planning underscores my commitment to guiding ventures towards successful transitions.

Connect with Rick: linkedin.com/in/rick-moore-4069383a/

TIMELINE

• 3:19 Rick’s journey from private equity to business coaching
• 6:01 What coaching really means for builders
• 9:40 How the coaching process works and why accountability matters
• 16:25 Common reasons builders resist coaching
• 23:49 The traits of builders who thrive with coaching
• 31:44 How knowing your numbers gives you certainty and control

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Haydn Simmons from Price A Plan. In this episode, Hayden shares how builders can take the stress out of estimating by turning what’s often an emotional, late-night task into a structured and supportive process. He dives deep into the emotional side of running a building business and how understanding those emotions can transform the way you approach estimating, client relationships, and leadership.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 209 YOU WILL DISCOVER

• Why estimating is about more than just crunching numbers
• The emotional pressures that affect builders day-to-day
• How understanding your emotions leads to better business decisions
• Practical steps to manage stress and build self-awareness
• The benefits of partnering with a professional estimating service
• And much, much more.

ABOUT HAYDN SIMMONS

​Haydn, the director of Price A Plan, specialises in detailed quantity surveying and accurate pricing for all projects. Price-A-Plan offers comprehensive services benefiting various building industry professionals, from subcontractors to homeowners. Their expertise supports clients from job lead to final certificate, enhancing profitability and saving valuable time.

Connect with Haydn: linkedin.com/in/haydn-simmons-705ba920/

TIMELINE

• 2:35 Hayden’s journey from builder to founder of Price A Plan
• 4:56 The emotional pressures modern builders face
• 11:12 How emotions influence estimating and business decisions
• 16:25 Changing the public perception of builders through storytelling
• 22:10 Practical ways to manage stress and build self-awareness
• 29:45 Why estimating is more than just crunching numbers

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Jake Dornford and Nico von Wielligh from Dornford Building Group. In this episode, Jake and Nico share their journey from humble beginnings to running a thriving design-and-construct business, built on consistency, values, and strong leadership.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 208 YOU WILL DISCOVER

• How Dornford Building Group grew from small renos to custom homes
• The power of 1% improvements every day
• Why consistency and values shape successful teams
• The fine line between vulnerability and leadership
• How systems and processes create lasting business stability
• And much more

ABOUT JAKE DORNFORD

As Director of Dornford Building Group, Jake began his career as a carpenter before growing his company into a leading design-and-construct business in Adelaide. With over eight years of experience, Jake is passionate about leadership, consistency, and creating systems that empower his team to deliver exceptional results for clients.

Connect with Jake: linkedin.com/in/jake-dornford-82937025a/

ABOUT NICO VON WIELLIGH

As Business Manager of Dornford Building Group, Nico brings a background in business management and marketing to the building industry. His expertise in systems, leadership, and culture complements Jake’s construction experience. Together, they’ve built a thriving company grounded in strong values, continuous improvement, and a shared passion for helping clients bring their visions to life.

Connect with Nico: linkedin.com/in/nico-von-wielligh-02587b142/

TIMELINE

• 2:45 From carpentry to custom homes
• 7:36 The power of 1% improvements
• 10:14 How to stay accountable and aligned
• 12:51 Managing stress as a leader
• 19:32 Building a values-driven team
• 32:24 Small changes with big impact

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Clint Best, Executive Business Coach at APB. In this episode, Clint unpacks how builders can organise and strengthen their marketing efforts. He shares practical insights on when to hire marketing support, what roles to prioritise, and how to avoid the pitfalls that come from outsourcing too soon or too blindly.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 207 YOU WILL DISCOVER

• When to hire marketing help and who to bring on first
• How to avoid the “abdication trap” with agencies
• Why understanding your ideal client drives better results
• How to build momentum with simple, consistent marketing
• And much, much more.

ABOUT CLINT BEST

Clint was trained and certified by the world’s largest business coaching team and was eventually named the Canadian Coach of the Year in 2006, before leaving to form Kaizen Business Development in 2007. He has been successfully coaching business owners in Canada and the United States for 18 years and now forms part of the Executive Business Coaching Team at APB.

Connect with Clint: linkedin.com/in/clintbest/?originalSubdomain=ca

TIMELINE

• 3:36 When builders realise they need marketing
• 8:03 The essential components of a marketing program
• 11:08 Who to hire first to get marketing off the ground
• 16:36 The “abdication trap” and how to avoid it
• 25:26 Setting realistic expectations for results
• 30:08 Clint’s final tips for building a strong marketing structure

LINKS, RESOURCES & MORE

APB Website: associationofprofessionalbuilders.com

APB Rewards: associationofprofessionalbuilders.com/rewards/

APB on Instagram: instagram.com/apbbuilders/

APB on Facebook: facebook.com/associationofprofessionalbuilders

APB on YouTube: youtube.com/c/associationofprofessionalbuilders

Professional Builders Secrets brings you an exclusive episode with Daniel Morton, founder of JACK App. In this episode, Daniel shares his journey from starting out as a plumber to scaling a residential building company turning over more than $70 million a year, all while launching a software platform designed specifically for builders.

This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0

INSIDE EPISODE 206 YOU WILL DISCOVER

• The transition from tools, to building company owner, to software
• Why systems and processes are the backbone of scaling any building company
• Why defining roles, hold points and training are critical
• The symptoms that reveal broken or inefficient systems in your company
• How JACK App provides builders with end-to-end solutions
• And much more.

ABOUT DANIEL MORTON

Entrepreneur and builder with a proven track record of creating and scaling successful businesses across construction and technology. As Co-Founder of JACK App, Daniel is passionate about helping builders streamline their projects and boost profitability through smarter, builder-designed technology.

Connect with Daniel:linkedin.com/in/daniel-morton-b86bb0355/

TIMELINE

• 2:32 From plumber to builder to software entrepreneur
• 6:03 Lessons on delegation and scaling a building company
• 8:05 Why systems are the key to sustainable growth
• 10:30 Defining roles and client hold points to avoid delays
• 21:22 The warning signs of broken or inefficient systems
• 24:42 How JACK App streamlines building businesses end-to-end

LINKS, RESOURCES & MORE

APB Website:associationofprofessionalbuilders.com

APB Rewards:associationofprofessionalbuilders.com/rewards/

APB on Instagram:instagram.com/apbbuilders/

APB on Facebook:facebook.com/associationofprofessionalbuilders

APB on YouTube:youtube.com/c/associationofprofessionalbuilders