Professional Builders Secrets brings you an insightful episode featuring Kylie Chown, LinkedIn Strategist and founder of My Digital Brand. In this episode, Kylie dives deep into LinkedIn marketing strategies specifically for builders, and how builders can leverage LinkedIn to not only generate leads but also attract top talent, build brand credibility, and establish professional relationships.
This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mNSsG0
INSIDE EPISODE 153 YOU WILL DISCOVER
The concept of "digital first impressions" and why they are critical
How to build and maintain consistency in your digital strategy
Key content types that resonate with LinkedIn audiences
Strategies for leveraging LinkedIn to recruit talent and develop partnerships
How builders can highlight their unique selling points (USP) effectively
and much, much more.As a certified LinkedIn Strategist, Workshop Facilitator and Trainer, for the last 15 years, Kylie has worked globally with professionals, teams and organisations to optimise their digital brand. During this time, she found that while people are great at what they do, they often don't have a strategy or struggle with sharing this confidently online. Now, she delivers strategy, presentations, training and workshops for global conferences, professional associations, events and corporate teams across Australia, New Zealand, the USA and Asia-Pacific.
Connect with Kylie: linkedin.com/in/kylie-chown-speaker-training-brisbane/
1:23 The importance of LinkedIn for builders
3:01 The "Digital First" approach
7:38 Using LinkedIn for recruitment
8:51 Content strategy and lead generation on LinkedIn
18:36 Video content and its importance for buildersAPB Website: associationofprofessionalbuilders.com
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