"I made more money than my husband, for the very first time in my life... with calligraphy!" - Priscilla Basilio, Crooked Calligraphy Student

Today, I’m interviewing someone who went from: 

1. Not knowing anything about calligraphy... to
2. Bringing in more money with her calligraphy business last December than her husband did with his full-time job! 

Priscilla of Priscilla Basilio Design Studio  has SUCH an inspiring story to share. ✨ She never imagined she could own a business, let alone grow it to replace her full-time income-  and our calligraphy and business courses are what helped her along the way. ✨

Join me as I hear all about her journey and how she went from not even knowing what calligraphy was (!!!!), to finally beating her husband in monthly income 😏, and what her future has in store!

"They were literally life-changing. If you're curious at all about learning calligraphy, just take Shinah's courses - you won't regret it!" - Priscilla

Priscilla's IG @priscillabasilliodesignstudio

 ✍️ Our Signature Calligraphy Courses & Bundle are available to purchase RIGHT NOW!!✍️

Modern Calligraphy 101, Modern Calligraphy 201 & our Pro Bundle are open for enrollment until Friday, January 26th at 11:59PM PDT!
The Pro Calligrapher Bundle gives you everything you need to go from complete calligraphy beginner, to developing a signature style, to SELLING your calligraphy so you can start to bring in some fun side income.  Come check them out 👉 👉  HERE!

FOLLOW SHINAH: 

• Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphy

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SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

FREE WORKSHOP:

• “How to Become a Calligraphy Pro” Educational Workshop

FOLLOW SHINAH:

• Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy

SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

If you’re afraid to follow your creative dreams, I’m going to give you some perspective today that will totally DISARM your fear (and it’s not what you might think).

I’ve been encouraging people to go after their creativity in the form of calligraphy for 8 years now. I’ve sold courses that cost $500 or more – and I’ve also heard EVERY excuse under the sun why people don’t want to take that first step on their creative journey.
All those objections have one common thread – they are born out of FEAR.

Join me in this podcast as I share with you:

• The craziest objections I’ve heard born out of fear, and how people overcame them
• Why you should acknowledge your fears, but not let them run the show
• How to find YOUR own definition of creative success
• How to utilize your fear objectively as a tool rather than run away from it

I hope this episode shows you that your fear is not that special – or unique for that matter. Don't buy its bullshit, and certainly don’t let it keep you from your dreams.

My FREE “Newbie to Pro Calligrapher” Challenge is going on RIGHT NOW through January 19th!! I'm teaching daily calligraphy lessons throughout the week that culminate in my LIVE webinar - where I show you how to go from a totally new calligrapher to owning your own business in SIX MONTHS!

There is still time to catch up & join in on the fun - all for FREE! Register HERE!

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FOLLOW SHINAH: 

• Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphy

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SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

FREE WORKSHOP:

• “How to Become a Calligraphy Pro” Educational Workshop

FOLLOW SHINAH:

• Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy

SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Genell of @speciallyinked is a BRUSH PEN calligrapher (yes, not all calligraphers use pointed pen!) who started her calligraphy journey as a fun venture - unaware of her savvy marketing skills at the time.
She had never really thought of herself as “creative”. But after taking my Modern Calligraphy 201 course (and showing her friends her progress along the way) Genell finally gained the confidence she needed in her abilities... just not her “business abilities”...
After setting down her brush pen for 2 WHOLE YEARS doubting she could pull off launching her own business, she picked it back up on a whim to create a card for a baby shower. Little did she know that simple card would be what reignited her passion to pursue her business dreams once again.

Join me as Genell and I discuss:

• How tapping into your friends as a creative resource can also cultivate your following at the same time
• The Dunning-Kruger Effect and why starting a business can leave you deep in the Valley of Despair
• How the quest to be perfect is SILLY, and figuring it out messy is still figuring it out 
• Genell’s very first launch and how it went – from product, to pricing, to sales – and what gave her the guidance she needed to pull it off!

 If you’ve ever wanted to start a business but gotten stuck one way or another, you DON’T want to miss this powerful episode!

Genell's IG @speciallyinked
Genell's Etsy Page

**Have you registered for my FREE “Newbie to Pro Calligrapher” Challenge yet?? It's happening January 14th-19th and everyone is welcome! I’ll be teaching FREE, simple lessons so you can learn calligraphy in bite sized pieces that keep creativity FUN!

I’ll be going LIVE each day to teach interactive lessons & give you a solid foundation to begin your calligraphy journey (oh, and there’s also some SWEET prizes we’ll be giving away)! **

There's still time to join! Register HERE!

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FOLLOW SHINAH: 

• Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphy

---
SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

FREE WORKSHOP:

• “How to Become a Calligraphy Pro” Educational Workshop

FOLLOW SHINAH:

• Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy

SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

psst... Join our FREE 5-Day Calligraphy Challenge (starts Jan 14, 2024)

If you’re hoping for more creative exploration and expression in 2024, I’m here to bust some myths about what it truly means to be “creative” and explain why as a society we need to re-think creativity just like we’re re-thinking SEX.

Join me in this episode as I debunk some of the most common myths of creativity like:

• 'You should enjoy creativity for creativity’s sake – the art is enough to keep you happy!'
• 'You should ALWAYS feel pulled to be “spontaneously creative.”'
• 'Once you find your creative passion, it’ll just click and you’ll effortlessly AMAZING at it!'

Being creative doesn’t have to overwhelm you and your life – you can find a balance all your own! 

**And if you’re looking for an easy way to bring a little creativity into your life in 2024, join me for my FREE “Newbie to Pro Calligrapher” Challenge January 14th-19th! I’m teaching FREE, simple lessons so you can learn calligraphy in bite sized pieces that keep creativity FUN!

I’ll be going LIVE each day to teach interactive lessons & give you a solid foundation to begin your calligraphy journey (oh, and there’s also some SWEET prizes we’ll be giving away)! **

Register NOW so you can be sure to get your supplies before we start! See ya there!

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FOLLOW SHINAH: 

• Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphy

---
SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

FREE WORKSHOP:

• “How to Become a Calligraphy Pro” Educational Workshop

FOLLOW SHINAH:

• Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy

SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Clarity can only come from Action 

“There’s just no way to over-think yourself into true understanding. That’s why I’m walking away from this year with so many lessons.” - Shinah 

This year, I did NOT hit my financial goals. And I beat myself up constantly… all while creating new offers, trying new business ventures, and feeling like a failure most of the time. 

AND… I’m feeling really optimistic about the future. How? 

Because I know this year was all about growth. So I wanted to share my biggest lessons, that will be helpful for anyone trying to go after a more true and fulfilling life:

• Transitions are always harder and longer than you think - so give yourself grace, allow yourself to feel uncomfortable, and trust that you’ll come out the other side 
• Clarity comes from action - so if you’re in your head spinning about “What should I sell in my calligraphy business?” Stop overthinking and go out there and try some stuff out!
• It’s ok if you’re not ready to let go of everything to “follow your joy” - there’s an illusion out there that if you just follow your heart, you’ll have a magical life. And I believe that’s true… but it won’t be the magical life you expect. So it’s ok if you’re not ready to completely let go of your current life… there’s a way to find a balance of doing what needs to be done, but also following the fun.

And the one lesson underneath it all…. COMPARISON IS THE ROOT OF ALL UNHAPINESS.

I was so shitty to myself this year that I got really familiar with that negative, critical voice. I can recognize it immediately now and it’s ALWAYS triggered by comparing myself to:

1. Where other people are
2. Where I “should be” by now
3. Where I used to be

Fortunately, we all have the power inside us to recognize that nagging voice of comparison and reframe it. I hope you recognize that power in yourself, even if just a little bit. 

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The Crooked Calligraphy Holiday Shop is open for one more week - and it’s full of delightful deals on some of our most beloved workbooks & mini courses! Check it out right here.
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FOLLOW SHINAH: 

• Join our community of creativity-seeking souls over on Instagram:  @crookedcalligraphy

SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

FREE WORKSHOP:

• “How to Become a Calligraphy Pro” Educational Workshop

FOLLOW SHINAH:

• Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy

SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

I’m officially back from Korea, and settling back into my CEO role as I break down how Crooked Calligraphy has fared in the 10 months since I’ve dismantled & rebuilt it once again!
As I process my feelings and look back on the last year, I’ve had quite the love/hate relationship with its performance. While my revenue was almost spot on to my prediction, it came in multiple forms this year as opposed to the past, including:

• Life coaching
• My evergreen webinar funnel
• Collaborations with fellow creatives
• Mini courses & workbooks
• Live workshops & bootcamps

One thing has become overwhelmingly clear throughout this learning process - there are two ways of looking at EVERYTHING. And my yearn for perfection has sometimes made it difficult for me to see the “glass half full” side of things.  After this year though, I’m learning to be a little less critical of myself - and PROUD of what I’ve accomplished!

Join me in the first episode of this 2-part podcast as I share with you a real, raw look at the numerical wins, lows & hard lessons I’ve faced during my year-long radical business experiment!

And DON’T FORGET to check out the Crooked Calligraphy Holiday Shop full of deep discounts on some of our most beloved workbooks & mini courses!! Quantities are limited - so don’t wait to scoop these deals up!

FOLLOW SHINAH: 

• Follow along with my Radical Business Experiment of 2023 over on Instagram:  @crookedcalligraphy

SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

FREE WORKSHOP:

• “How to Become a Calligraphy Pro” Educational Workshop

FOLLOW SHINAH:

• Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy

SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

Dani has always had a life-long love affair with fancy pens and inks.

After discovering me through my sweary calligraphy greeting cards on Reddit (crazy right?!?), she began her calligraphy journey in 2018 with my Modern Calligraphy 101 course. 

When her mental health started to decline due to fertility issues, she made a promise to herself to focus on the future - going all-in and joining my “Calligraphy Bosses Inner Circle” (which would become the beta version of my “Biz Starter Guide” course!!).  I am so happy to share that Dani is now the owner of Rogue Letters & her very own brick-and-mortar calligraphy boutique!

Join me in this week’s episode as Dani and I discuss:

• Why its ok NOT to get everything right in the beginning (even your business name!)
• How everyone's entrepreneurial journey is distinctively different
• Why you should always be open to the possibilities and say yes to opportunities, because you never know where they may lead

I am SO thankful to Dani for opening up and sharing her raw journey, as well as how much my business course helped turn her dreams into her reality!

If you are inspired to invest in yourself and begin your own journey, our Cyber Monday sale is going on right now through Friday, December 1st 2023 at 11:59PM PDT.
 
Not only are we offering 3 exclusive bonuses with the purchase of the Pro Calligrapher Bundle, but you’ll also get access to the “Biz Starter Guide” course – the same one Dani began her business journey with (and a TON has been added to the course since then to help you start and grow your own business). Click here for all the details about our biggest bonus package ever & to enroll in our courses!!

Follow Dani on Instagram @rogueletters
Dani's Calligraphy Boutique
Dani's Website: Rogueletters.com
Gretchen Rubin's 4 Tendencies
 
FOLLOW SHINAH: 

• Follow along with my Radical Business Experiment of 2023 over on Instagram:  @crookedcalligraphy

SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

FREE WORKSHOP:

• “How to Become a Calligraphy Pro” Educational Workshop

FOLLOW SHINAH:

• Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy

SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

I recently hosted a “Launch Your Profitable Product” Bootcamp, and my students had SO many questions about Etsy. So much so that I added an entire unit to my “Biz Starter Course” walking you through how to sell on Etsy.

There are a LOT of strong opinions when it comes to Etsy. And since I have technically sold products on it since 2015, I figured it was time to throw my hat in the ring as well.

I know the commerce platform can have its strengths for sellers in ease of setup & not having to worry about logistics. However, there are also a ton of fees associated with selling your goods - and the amount of sellers on the site itself can be overwhelming!

In this episode, I discuss the pros & cons of selling on Etsy, including:

• Two different ways to utilize Etsy to its fullest 
• How Etsy ‘s education can benefit new sellers
• What kind a seller can benefit MOST from joining this platform

 And stay tuned till the end for a special preview of our exclusive Cyber Monday deal & why NOW is the best time to join our community (you won’t wanna miss this!)

Join the waitlist HERE to be the first to know about the Cyber Monday Sale & Get my "40+ Ways To Make Money With Calligraphy" PDF!

FOLLOW SHINAH: 

• Follow along with my Radical Business Experiment of 2023 over on Instagram:  @crookedcalligraphy

SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

FREE WORKSHOP:

• “How to Become a Calligraphy Pro” Educational Workshop

FOLLOW SHINAH:

• Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy

SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

There are two ways to grow revenue“The calligraphers I see thriving often have a mix of revenue streams.” - Shinah

This episode started when I got an email from someone asking, sincerely and thoughtfully, whether it’s possible to make a living as a calligrapher WITHOUT teaching calligraphy. 

So I answered her honestly… I myself make the vast majority of my money from my calligraphy online courses.

But I also wanted to give you some SPECIFIC NUMBERS and clear insight on how to grow revenue in other ways. In this episode, I explain:

• How a calligrapher can make $79K IN ANNUAL REVENUE by tapping into 8 different revenue streams
• How that same calligrapher could also make $70K IN ANNUAL REVENUE focusing solely on luxury weddings
• How there are SO MANY potential ways to make money as a specialty calligrapher

… and YOU CAN DOWNLOAD THE $79K SPREADSHEET right here!

One of the crucial first steps to starting a business is gaining a FIRM BELIEF in the possibility and opportunities open to you. I hope this strengthens your belief, just a little bit. 💕

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Links mentioned in this episode:

• 2016 Trade Practices and Pricing Guidelines for Professional Calligraphers by Carla Hagan

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FOLLOW SHINAH: 

• Follow along with my Radical Business Experiment of 2023 over on Instagram:  @crookedcalligraphy

SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

FREE WORKSHOP:

• “How to Become a Calligraphy Pro” Educational Workshop

FOLLOW SHINAH:

• Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy

SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

GROWTH CAN BE INCREDIBLY HARD“One of the most challenging parts of running a business is that it forces you to confront the parts of you that you’ve been AVOIDING your whole life.” - Shinah

This is a deeply personal episode and warning, I get a unabshedly sniffly for the entire second half. 

I share REAL FINANCIAL NUMBERS from my latest course launch and overall year… and why they are scaring the shit out of me right now. And also, why this year is probably the BIGGEST GROWTH year, emotionally and mentally, that I’ve ever been through. 

In this week's podcast, I'm walking through: 

• Real results from my recent sale of my Calligraphy Business Starter Guide Course
• Lessons you NEED TO KNOW before going into your next launch
• Why this launch was the cherry on top of an incredibly difficult emotional year 

I’m sharing this because I hope it makes you feel LESS ALONE. 

Growing a business is so so hard… and if you’re willing to allow the hard… you emerge a softer, fuller, immensely more strong human being. 

Sending my love and encouragement to you, wherever you are on your business journey. 💕
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Interested in starting your own calligraphy business journey? 👇

Register for my FREE "Profitable Calligraphy" WORKSHOP HERE and learn how to take the first steps in your calligraphy journey with my PRO CALLIGRAPHER BUNDLE!!
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FOLLOW SHINAH: 

• Follow along with my Radical Business Experiment of 2023 over on Instagram:  @crookedcalligraphy

SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!

FREE WORKSHOP:

• “How to Become a Calligraphy Pro” Educational Workshop

FOLLOW SHINAH:

• Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy

SUBSCRIBE:

• Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!