Have you ever considered that as an artist you are, in fact, the founder of a business? It's a concept that many artists and musicians get tripped up over. How do your really grow a business?   In this episode of Creative Juice, Corrin and Jack spin off into a discussion about how artists should be looking at their business holistically, how to get guidance on running your music business, and how Indies should feel empowered every step of the way.   Whether you're just getting started in your music career or are just trying to get more ducks in a row, this episode is packed with inspiration and some road signs on where to find help to level up!   DISCOVER: -Why musicians should look at themselves as business owners -What big gaps in learning inspired the IndieFounder Coaching Program -How we use feedback from Indies to find new ways to help -Where IndieFounder is headed in the rest of 2020 PLUS: A big reveal for Indies to take their skills to the next level

Have you ever met another artist or musician whose story just blew you away? We do all the time!   In this episode of Creative Juice, IndieFounder coach and IndieX technician Jesse Gillenwalters returns to Creative Juice for the second installment of Indie Spotlight interviews with artists straight from the IndieFounder coaching program!   If you're looking to get some inspo from powerhouse Indies and learn how they took their careers into their own hands, these stories will get your brain turning!   DISCOVER: -How one artist used marketing to go from metal singer to quiet solo project -What made one musician realize that 5 years of struggle could be condensed into 3 months of effort -Why the IndieFounder program is structured to empower artists

Gleaning tips, ideas, and inspiration from the journeys of other artists is a great way to blaze your own path as an independent artist. The Indie music community is a treasure trove to learn from the successes and struggles of others!   In this episode of Creative Juice, Jack and Corrin enlist the help of IndieFounder coach and IndieX technician Jesse Gillenwalters for a series of Indie Spotlight interviews with artists straight from the IndieFounder coaching program!   If you're looking to get some inspo from powerhouse Indies and learn how they took their careers into their own hands, this series is for you!   DISCOVER: How one artist used marketing to go from metal singer to quiet solo project What made one musician realize that 5 years of struggle could be condensed into 3 months of effort Why the IndieFounder program is structured to empower artists

Looking back at the results, outcomes, and affirmations in your music marketing is a big part of what makes for successful campaigns - from ads and email marketing to sales promos, recurring content, and beyond.    So in the spirit of retrospectives, join us for a throwback look at some of the biggest themes, topics, strategies, and ideas from Creative Juice curated by the rest of the Indepreneur team!   If you want to get a glimpse and snapshot into the music marketing concepts that get our team fired up as artists and creatives, this episode is for you!

When it comes to building marketing campaigns, there are an endless array of variables to test - from images, videos, ad copy, offers, and more. How do you know when to test and when to tweak?   In this episode, Corrin and Jack take a look at the process of testing and optimizing campaigns that are specifically meant to build a list of fans. Get clarity on how to structure your campaigns for maximum success and what the steps after Permission look like!   If you're preparing campaigns and found yourself second-guessing your structure and testing methodology, check your smarts with us in this episode!   DISCOVER: What variables are important to test when targeting your fans When it makes sense to TEST and when it's wise to TWEAK How to commit to nurturing your fans once they sign up What testing and post mortem analysis can do for your marketing mind PLUS: A look at some of the bonuses planned for the upcoming Permission Marketing for Musicians training! 

It seems like every day, there's a new piece of marketing technology added to the laundry list of tools, especially when it comes to building up an email list of fans. Landing pages, Manychat, email marketing, OH MY! It's enough to make anyone's head spin.   So to help unpack your toolkit in this episode, Corrin and Jack share a few stories of some Permission stage tech stack wins and fails from inside the IndieX agency. Get a leg up on the tools that are working today by learning from other artists that are getting their fans to subscribe!   With shiny objects constantly dangled in front of our eyes, it's important for musicians to keep their eyes on the prize: finding the winning combination of tools that work for YOUR fan base. So learn from these wins (and fails) and build up that list of fans!   DISCOVER: What tools are being used in the IndieX Agency for Artists of All Sizes Why Manychat and Facebook Messenger Marketing STILL works Where landing page software can fall short How finding the right tools for you is critical to your marketing  

How does your artistry and overall brand shine through in the offers you're creating for your fans? Too often, there's a disconnect between the creativity that musicians pour into creating their music and the marketing that drives their business growth.   In this episode, Corrin and Jack take an introspective look into how personality, branding, and creativity as an artist plays a huge role in the offers you make to build your list! Get your creative juices flowing with examples from artists inside the Indepreneur community, the IndieFOUNDER coaching program, and the IndieX agency!   At the end of the day, building a list of engaged fans relies heavily on the messaging and experience that you provide in your bribes. So if you've ever felt like creating a bribe that is authentic and true to your music is a challenge, this episode is for you!   Discover: - How the earlier stages of The Buddy System should impact your creative offers - Which questions artists should ask themselves when it comes to branding and list building - Why it's important to connect your musical creativity and marketing creativity for max impact - What we've witnessed when artists make their offers truly stand out    

Building a list of fans that you can contact directly is one of the critical components to building a business with your music. Still, one of the most frequently asked questions we hear is “how do I get my fans to sign up?!”   In this episode, Jack and Corrin take us on a crash course on lead magnets and crafting meaningful bribes to get fans to subscribe! Get inspired by the processes that businesses in all industries use to build their lists and learn why musicians face a unique challenge and opportunity!   With email marketing still sitting on the throne of the highest ROI digital marketing channel, and SMS and messenger marketing on the rise, building a list of fans has never been so important for artists. So, if you’re a musician wondering how to build your list in a way that matters to your tribe, this episode is jam packed with inspo!   DISCOVER - Why All Types of Businesses Do Lead Generation - What Challenges Musicians Face Compared to Other Industries - Where Branding and Your Story Play a Role in Your Bribe - What’s The Difference Between Passive and Active Bribes PLUS: A First Glance at our Upcoming Permission Stage Training

In a music industry that changes rapidly, one of the key skills successful musicians have is the ability to be agile - to adapt to new information.   In this episode, Corrin and Jack take us on a journey of what it means to be an agile in music marketing, by challenging our own beliefs and ideas. Get insight into the evolution of thought at the ground level here at Indepreneur, whether looking at strategy, platforms, or tools.   In a space overflowing with constant new ideas, it's important to always challenge your hypotheses about the tools and strategies you use. So, join us as we deconstruct some of our previously held beliefs around music marketing and expand your own ideas about what’s possible in 2020!   DISCOVER: - What Issues Popped Up In our most recommended email marketing tool - How the Facebook Ads Algorithms Are Smarter Than People - Why It’s Important To Break from Your Comfort Zone with Content - Why Dogma is Expensive When It Comes To Music Marketing

In the midst of the coronavirus pandemic, the future of live shows remains unclear. The music industry is ripe with predictions, but what do artists NEED to do to prepare their music marketing in the meantime?   In this episode, our special guest and IndieX agency account manager Jesse Gillenwalters (aka Basic Printer) joins Corrin and Jack for a dive into live show marketing in 2020. Get a glimpse of new strategies, understand best practices, and the future of live shows in 2020! Plus, get a sneak peek into Indepreneur's revamped Selling Tickets for Live Shows training...   With so much uncertainty around what's next for the touring part of the industry, it's important for artists to be ready to pivot and adjust your strategy. So, whether you're just wanting to get your feet wet playing shows in the future or you're a seasoned vet, this episode has some gems for you to keep focused on!