"How about TikTok?" It's one of the most common questions we get from artists and their teams when talking about running ads...

In this episode of Creative Juice, Jack and Circa dig into how we run TikTok Ads at our music marketing agency IndieX—where they fit, when we use them, and how to get results without burning cash! Learn why we don't use TikTok Ads for testing, how we rely on organic content first, and how to use viral videos to your advantage!

If you've been wondering where TikTok Ads fit into your music marketing strategy, this episode will give you the approach you need to use them the right way!

DISCOVER:

1. Why We Don't Recommend TikTok Ads For Testing

2. How Organic Content Sets The Foundation Before You Spend Money On Ads

3. What The Community Interaction Objective Is And How To Use It For Growth

4. When To Run Ads On Proven Viral Content To Build Audience

5. How TikTok's Audience Growth And Retargeting Tools Work

6. What Changed With Retargeting on TikTok

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

In a noisy music industry, artists often find themselves stuck, spinning their wheels with different advice, and not knowing what steps to take to actually hit their goals. And it's not your fault...

In part two of this Creative Juice conversation, Jack sits down with IndieFounder Lead Strategist Jonah McLean to dig deeper into marketing systems that help artists hit their goals! Learn about growing streaming with digital marketing, where to optimize your marketing for chart success, and how to think bigger about your music career.

If you're chasing your goals, trying to figure out your next step, or wondering how the future of music marketing is shifting, this episode is packed with stories from other artists to help!

DISCOVER:

1. How To Think About Growing Your Streaming Numbers Using Digital Marketing

2. Why Streaming Might Not Be Your First Roadblock and How To Find What Is

3. What To Focus On If You're Aiming For Chart Success With Your Releases

4. What Jonah Wishes Every Artist Knew About Music Marketing

5. Why "Direct To Fan" Is Becoming A Buzzword

6. How The Music Marketing Landscape Is Evolving And What To Prepare For Next

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Apply To Work With The IndieFounder Team

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Can music marketing actually help you hit your goals or is it just more noise in an already distracted industry?

In this episode of Creative Juice, Jack is joined by IndieFounder Lead Strategist Jonah McLean to answer that question with real stories from artists who hit their goals and the marketing that helped them! Learn how to stay authentic in your marketing without losing effectiveness, how to engage with your fans as your audience is building, and what systems you need to own your data and connect fans to sales!

If you're planning to release an album, go on tour, or just want to stop spinning your wheels, this episode will give you the clarity to connect your music marketing to your actual goals!

DISCOVER:

1. How To Stay Authentic In Your Marketing And Still Get Results

2. What It Really Means To Engage With Fans Beyond Basic Interactions

3. Why Owning Your Data Matters And How To Build The Infrastructure To Do It

4. How Simple Marketing Systems Keep You From Running In Circles

5. What Prep Work You Need Before Marketing An Album Or Tour

6. How To Tie Fan Engagement Directly To Sales And Revenue

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Apply To Work With The IndieFounder Team

Join Us In The Indepreneur Discord Server!

Looking to expand your team or need marketing help? Apply to work with IndieX!

Many artists miss a fundamental business truth. Turning one-time buyers into lifelong customers and building your fan base year over year is where real growth happens.

In this episode of Creative Juice, Jack and Circa share strategies and stories about how to keep your fans coming back for more after they've made their first purchase! Learn the three ways to grow a business, why high-ticket offers should have a place in your membership and product lineup, and why your best fans want to buy more from you—and how your marketing should actually scare the wrong people away!

If you want to build a loyal customer base and create more predictable revenue in your music career, this episode will give you the tools to make it happen!

DISCOVER:

1. What The Three Ways To Grow Your Music Business Are And How To Use Them

2. Why Including High-ticket Offers Can Unlock More Revenue From Your Best Fans

3. How 20% of Your Customers Could Be Responsible for 80% of Your Income

4. What To Expect When Using Free + Shipping & Handling Offers And The Trade-offs Involved

5. Why Your Marketing Should Repel The Wrong People To Attract The Right Ones

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Getting fans to follow you is one thing — getting them to buy from you is another. But when you do it right, it can change everything for your music career...

In this episode of Creative Juice, Jack and Circa share stories of converting fans into first time customers and different ways we've seen it happen! Learn how to expand your playbook with offers that actually fit your brand, use live shows as powerful sales moments, and monetize viral growth the right way!

If you've been wondering how to turn all that attention you're getting into real revenue, this episode will give you offer ideas to get you started!

DISCOVER:

1. How To Create Offers That Feel Natural To You And Your Fans

2. Why Live Shows Are A Great Catalyst For Turning Fans Into Customers

3. What To Do After Viral Growth To Capture And Convert New Audiences

4. How To Use Tripwires To Get Your Fans To Buy

5. Why Building Simple Sales Systems Now Will Help As Your Audience Scales

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Ever feel stuck wondering when (and how) to actually make offers to your fans? Most artists either rush it... or never do it at all!

In this episode of Creative Juice, Jack and Circa have a candid conversation about timing your calls to action and why so many artists struggle to get it right! Learn about what needs to be in place before you make an offer, why attention alone isn't enough, and how to shift from content mode to offer mode without losing momentum!

If you've been putting off launching your first product or promotion because you're unsure if it's "the right time," this episode will give you the confidence and strategy to move it forward!

DISCOVER:

1. Why Artists Either Rush Or Avoid Making Offers—and How To Avoid Both Mistakes

2. When To Start Planning Your First Call To Action Once Your Attention System Is Working

3. How To Set Expectations For Your First Offer (Or Your Next One)

4. What To Do When The Path To Monetization Feels Slow Or Painful

5. Why Taking Cues From Other Artists May Be Holding You Back

6. What Types Of Monetization Paths You Can Explore

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Is your marketing starting to feel stale? Not sure how to get better results or break out of a creative rut? It might be time to run some tests...

In this episode of Creative Juice, Jack and Circa break down 3 split tests we've run at IndieX so that you can run them to improve your own music marketing with data-driven decisions! Learn how to compare interest targeting groups vs individual ad sets, why open targeting depends on the quality of your content, and how to split test email subject lines in a way most artists overlook!

If you want better results from your ads, emails, and the rest of your music marketing without guessing what works, these tests will give you a clear starting point to experiment and grow!

DISCOVER:

1. What We've Learned From Testing Grouped Interests Vs Individual Ad Sets In Meta Campaigns

2. Why Open Targeting Can Actually Work Better With High-performing Content

3. How To Test Email Subject Lines The Right Way (Hint: It's Not What You Think)

4. Why Breaking Away From "Industry Standard" Email Styles Will Boost Your Engagement

5. How To Use Split Testing To Improve Your Music Marketing Over Time

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

Starting with a small fan base online and want to see that number grow? The right content strategy can be a major unlock for artists...

In this episode of Creative Juice, Jack and Circa are joined by IndieX Strategist and As December Falls guitarist Ande Hunter, who shares the story of their song "Therapy" going viral across social media! Learn about the three-step process that helped triple their Spotify monthly listeners and double their social media following and how to establish a reliable system for content creation for your music career!

If you're looking to tap into organic social media and give your fan base a growth spurt, the story from this episode is packed with strategies to start using!

DISCOVER:

1. What 3 Step Process As December Falls Used To Create Viral Videos for "Therapy"

2. Why Researching And Modeling Successful Content Can Set You Up For Success

3. Why Focusing On Performance-Driven Content Is The Right Move

4. How Streaming Numbers Serve As A B2b Metric

5. What It Means To Syndicate Your Successful Content

6. How To Pivot Your Song Selection And Marketing Strategy Post-Virality

7. What Challenges Come With Monetizing Fans Who Discover You Through Short-Form Content

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

EP198: How As December Falls Sold Out Their UK Tour (Case Study)

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

What if music is the attention-getter in your career but not the main value driver? If this seems out of this world, it might deserve a deeper look...

In this episode of Creative Juice, Jack and Circa dive into the marketing behind Selena Gomez and Benny Blanco's new album "I Said I Love You First" and unpack the concept of features, benefits, and storytelling to your fans! Learn about her brand Rare Beauty and how it intertwines with her music strategy and revenue streams, as well as how to make your music releases fan-centric!

If you want to understand how to leverage your brand beyond just music, this episode brings insights from a music marketing story happening in real time!

DISCOVER:

1. How Selena Gomez's Brand Rare Beauty Influences Her Music Marketing

2. How Her Approach To Email Marketing Changed Leading Up To The Release

3. Why You Should Focus Your Music Releases On Your Fans

4. What Crowdsourced Content Does For Fan Engagement

5. Why Music Might Be The Loss Leader In Your Business

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

EP286: Dollars, Percentages, and Why Artists Stay Poor

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!

The music industry is famous for being extremely litigious. And now in 2025, it's more complex than ever, and knowing the legal ins and outs is critical for artists...

In this episode of Creative Juice, Jack and Circa are joined by music lawyer Ryan Schmidt to dive deep into the music industry's legal landscape in 2025! Ryan shares his unique journey from artist to attorney and discusses why he chose to focus on advocating for artists. Learn about the common legal traps artists fall into, the ethical and legal challenges presented by AI in music, and how to separate deal promises from the paperwork!

If you're looking to understand the legal essentials of the music industry and how to protect yourself as an artist, this episode is packed with insights straight from an expert in the field!

DISCOVER:

1. Why Understanding Music Law Is Crucial For Artists In 2025

2. How AI Is Changing The Legal And Ethical Landscape Of The Industry

3. What Separates A Good Deal From A Bad One

4. What Sam Altman's Comments On US Copyright Laws Mean

5. Which Legal Basics Artists Absolutely Must Get Right

RESOURCES:

Learn The Top Music Marketing Strategies Inside IndiePRO

Follow Ryan on Instagram at @ryanschmidt.esq

Looking to expand your team or need marketing help? Apply to work with IndieX!

Join Us In The Indepreneur Discord Server!