<p>"TikTok has become a place where brands can show up, let down their traditional guardrails, experiment and try approaching things differently," according to Melissa Yang, TikTok's head of ecosystem partnerships. </p>

"TikTok has become a place where brands can show up, let down their traditional guardrails, experiment and try approaching things differently," according to Melissa Yang, TikTok's head of ecosystem partnerships.

<p>"TikTok has become a place where brands can show up, let down their traditional guardrails, experiment and try approaching things differently," according to Melissa Yang, TikTok's head of ecosystem partnerships.&nbsp;</p>

Creative Partners Rule TikTok’s Marketing Ecosystem

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

Share Creative Partners Rule TikTok’s Marketing Ecosystem

Sign up to save your podcasts

Creative Partners Rule TikTok’s Marketing Ecosystem

Creative Partners Rule TikTok’s Marketing Ecosystem

More shows like AdExchanger

Pivot

a16z Podcast

Channels with Peter Kafka

The Digiday Podcast

The Pitch

The Big Story

The CMO Podcast

Morning Brew Daily

The Prof G Pod with Scott Galloway

All-In with Chamath, Jason, Sacks & Friedberg

Hard Fork

Business Breakdowns

The Town with Matthew Belloni

Marketecture: Get Smart. Fast.

AdTechGod Pod