Creative Potential

More and more people are realizing that other channels such as YouTube, LinkedIn, and Instagram can be great platforms for promoting podcasting content. While podcast episodes are understood to be audio content, your audience is also starting to look for a more personal connection through video!

In this episode of the Salescast Podcast, our host Edward Purmalis talks to Tara Robertson, Senior Manager of Demand Generation at Chili Piper and host of the Demand Gen Chat Podcast. Tara talks about how the podcast started out for Chili Piper and shares her insights on when and how to direct your focus on creating content across channels.

HIGHLIGHTS

How more people explored podcasting as a strategy over the pandemic

Podcasting as a content channel for Chili Piper

The growth of the show based on consistency and established branding

Utilizing other platforms like YouTube and Instagram for additional content

QUOTES

Tara on building a level of trust to become part of someone's content cycle: "One thing you could do is actually invite your ideal customer onto the podcast and get them even creating that content with you. Obviously not every big customer or prospect is going to say yes but that's who I would start with reaching out."

Tara on using other platforms to promote podcast content: "One thing that surprised me too is, I love listening to podcasts but I'm definitely more of an I-just-listen-while-I-do-other-things kind of listener. So I'll be doing the dishes or working with a podcast on. But we actually get a lot of views on our YouTube channel as well which don't even count towards the numbers I just mentioned."

You can connect with Tara and her work in the links below:

LinkedIn: https://www.linkedin.com/in/taraarobertson/

Twitter: https://twitter.com/taraarobertson

Demand Gen Chat Podcast: https://podcasts.apple.com/us/podcast/demand-gen-chat/id1437677652

If you’re listening to the Salescast Podcast, please subscribe, share, and send us your feedback.

In this episode of the Salescast Podcast, our host Edward Purmalis continues his conversation with Nikki Rausch, the host of the Sales Maven Podcast. She shares her thoughts about gauging feedback not through vanity metrics but in the types of clients she earns and connects with. She also talks about her process in creating the format for her podcast and how it's helped her create meaningful interactions in each episode.

HIGHLIGHTS

Being more interested in the clients she attracts instead of vanity metrics

How Nikki came up with the format for the Sales Maven Podcast

Having a fun dynamic with your guest

Developing great relationships as a result of being a host or guest

QUOTES

Nikki on identifying what you're looking to get out of podcasting: "If you keep it focused on providing real, valuable content to people who are potential clients and know how to convert them into becoming clients, then there's a reason to do it."

Nikki on changes to the Sales Maven Podcast format: "I added in success stories because it's always interesting to hear how somebody takes a sales technique and applies it to their business. Bringing in success stories from my clients that are like, 'Yeah, I used this technique and here's the result that I got.' That has been really exciting."

You can connect with Nikki and her work in the links below:

LinkedIn: https://www.linkedin.com/in/nicolerausch/

Website: https://www.yoursalesmaven.com/

Sales Maven Podcast: https://podcasts.apple.com/us/podcast/sales-maven/id1500066488

Closing the Sale Ebook: https://www.yoursalesmaven.com/salescast

If you’re listening to the Salescast Podcast, please subscribe, share, and send us your feedback.

Guesting on podcasts is one of the best ways to grow your own. However, a lot of hosts hesitate to do it because of preconceived notions that they're not qualified enough to get invited and the like. In this episode of the Salescast Podcast, we are joined by an amazing individual who has guested on over 200 shows. Our host Edward Purmalis talks to Nikki Rausch, the host of the Sales Maven Podcast on how she started her podcast, transitioning from being a guest to having her own show, and more!

HIGHLIGHTS

The start of the Sales Maven Podcast

Adding dynamic ads to her podcast became a game-changer

Going from guesting to becoming a host

Identifying your ideal audience

QUOTES

Nikki on her core audience and her continuous podcast growth: "I still guest quite often on podcasts and I think that brings this new audience. And people share it. In sales teams, someone would say, 'Oh, my boss listened to this episode and asked all of us to listen to it.' I'm always thrilled when people share it to somebody else, too."

Nikki on the changes she noticed from being a guest to a podcast host: "One thing is, it's different being interviewed versus interviewing somebody. I think learning how to still direct the podcast but allow for the guest to really shine. Letting the guest kind of run a little bit and giving them room to share their content but at the same time bring it back to my audience."

Nikki's advice on getting started: "The most important thing is you have to decide what's your outcome. What do you most want to happen as a result of being on a podcast? And then you start to identify if your goal is to grow your business, then you need to understand who the audience is and from there start to narrow down the podcasts that attract that type of audience."

You can connect with Nikki and her work in the links below:

LinkedIn: https://www.linkedin.com/in/nicolerausch/

Website: https://www.yoursalesmaven.com/

Sales Maven Podcast: https://podcasts.apple.com/us/podcast/sales-maven/id1500066488

Closing the Sale Ebook: https://www.yoursalesmaven.com/salescast

If you’re listening to the Salescast Podcast, please subscribe, share, and send us your feedback.

In this episode of the Salescast Podcast, our host Edward Purmalis continues his conversation with Richard Doherty, host of the Fintech Scaling Show. They talk about the primacy of actual physical outcomes over KPIs and the state of the Fintech podcasting space. Richard also shares the hard work that he did to market his podcast such as writing good show notes and optimizing your Google search presence.

HIGHLIGHTS

Going beyond KPIs and towards practical outcomes

A happy workforce is a productive and profitable one

There's still a lot of room for growth in the Fintech podcasting space

Tips for marketing your podcast

Create more ways for people to find you via additional content

QUOTES

Richard explains why there aren't a lot of Fintech shows: "It's all about know-how. It's quite a complex world and it's a world that you have to live in and be in to understand. On top of that, there's only a certain percentage of people that actually like talking."

Richard gives some tips on how to market a podcast: "I think writing some really good and clear show notes with clear wording helps people understand whether they want to jump in to that show or not. Without that, it's a bit messier. You can lose people."

You can connect with Richard and his work in the links below:

LinkedIn: https://www.linkedin.com/in/rhdoherty/

Website: https://scaleupconsulting.co.uk/

Fintech Scaling Show: https://podcasts.apple.com/us/podcast/the-fintech-scaling-show/id1564085722

Unlock Hidden Profit Zones (Free Ebook): https://scaleupconsulting.co.uk/sign-up/

If you’re listening to the Salescast Podcast, please subscribe, share, and send us your feedback.

Creating a thriving community especially online is often easier said than done. It takes a lot of hard work, passion, and pure intention to attract engaged listeners who not only consume content, but also contribute value to the rest of the group. In this episode of the Salescast Podcast, our host Edward Purmalis talks to Richard Doherty, the host of the Fintech Scaling Show on building a thriving community online, his passion for fintech, and how to monetize engagement while still focusing on serving the community.

HIGHLIGHTS

Podcasts are excellent for engaging with the community

Reaching a global audience through a very active and engaged community

Exciting things are happening in the fintech space

The ideal community member is the participative one

How to earn the trust and engagement of people online

Going beyond content marketing

QUOTES

Richard describes the amount of work he had to do achieve success: "Through hard-won knowledge and inviting people to the show, asking people for referrals, asking people to come to one-on-one sessions, getting people around roundtables, hosting different types of events off the back of my podcast, all of a sudden I had something around a thousand plus fintech leaders from across the globe."

Richard on why he loves actually talking to people: "I'm a huge advocate of participation. There's a human element here. I love Slack, I love Discord, I love LinkedIn. But you know what, know what I love better and most of all? I love chatting to people. Like we're chatting now. We're in a slightly different part of the world now which is all cool, but it feels real."

Richard on earning people's trust online: "You have to show people that firstly, they can trust you. Secondly, that you are authentic. And thirdly, that you have some sort of presence online that they can look through and understand who you are, what you do, why you do it, who you stand for. And only then would they potentially want to lean in and have a discussion about the commercial angle. And I'm cool with that."

You can connect with Richard and his work in the links below:

LinkedIn: https://www.linkedin.com/in/rhdoherty/

Website: https://scaleupconsulting.co.uk/

Fintech Scaling Show: https://podcasts.apple.com/us/podcast/the-fintech-scaling-show/id1564085722

Unlock Hidden Profit Zones (Free Ebook): https://scaleupconsulting.co.uk/sign-up/

If you’re listening to the Salescast Podcast, please subscribe, share, and send us your feedback.

Getting good guests for a podcast is a critical part of drawing in more listeners. For would-be guests, getting on a show that attracts a good number of ears is ideal especially if they’re promoting a new product or service. The end result is a healthy relationship rooted from mutual value.

In this episode of the Salescast Podcast, our host Edward Purmalis continues his conversation with fellow podcaster and Host of Grind, Sell, Elevate, Tyzer Evans. Tyzer gives some killer tips on how to get booked as a guest for his podcast and also talks about Alchemy Cast, an upcoming project meant to revolutionize the way podcast hosts interact with would-be guests, matchmaking style.

HIGHLIGHTS

A discussion about NFTs and Augmented Reality

How to get booked on top-tier podcasts

Automating the booking process with Alchemy Cast

Should you try gaming a platform's algorithm?

QUOTES

Tyzer on how to get booked on top-tier shows: "Make a list and make sure that you've been well-thought out in your value proposition. Because at the end of the day, podcast hosts understand that you want to get in your new book, your company, your product. We understand that there's some type of pitch component. Most people are not coming on to be super altruistic."

Tyzer describes Alchemy Cast, an app that matches podcast hosts to guests: "If they (podcast hosts) hit that they're interested as well, then it opens up the mailbox-inbox function for them to be able to chat. Then you're only having conversations with people as a host that you actually want to have conversations with that you're able to vet on a quick basis."

You can connect with Tyzer and his work in the links below:

LinkedIn: https://www.linkedin.com/in/tyzerevans/

Website: https://tyzerevans.com/

The Book Legion Podcast: https://podcasts.apple.com/us/podcast/the-book-legion/id1552458875

Grind, Sell, Elevate Podcast: https://podcasts.apple.com/us/podcast/grind-sell-elevate/id1387700042

If you’re listening to the Salescast Podcast, please subscribe, share, and send us your feedback.

There is no one way to achieve success, whether it be in sales or life in general. But being disciplined, consistent, and persistent definitely helps! In this episode of the Salescast Podcast, our host Edward Purmalis talks to Tyler Evans, the host of the highly successful Grind, Sell, Elevate podcast on these three traits that are guaranteed to help you find success in whatever you want to do. Tyler also talks about how and why he started his podcast, ang gives some practical tips for podcasters who want to start their own show.

HIGHLIGHTS

Most podcasters focus on sales philosophy, not action

The ideal guest is both engaging and well-versed in subject matter

Why Tyzer started creating content

How Grind, Sell, Elevate got started

How to get good at sales and life in general

Practical tips for podcasting success

QUOTES

Why Tyzer started to create content around sales: "I wanted to just be altruistic. I truly just wanted to simply give information away that I thought people needed. I just watched so many sales people that I had worked with in prior companies that made 60 or 70,000 dollars but had the potential of making 200 or 300 or 400."

Tyzer on what it takes to be good at sales: "Sales is just like life. To be good at anything, you have to have discipline, consistency, persistency. You have to put in work. And a lot of that comes from not just strictly sales material. It comes from how you conduct yourself and how you live your life."

You can connect with Tyzer and his work in the links below:

LinkedIn: https://www.linkedin.com/in/tyzerevans/

Grind, Sell, Elevate Podcast: https://podcasts.apple.com/us/podcast/grind-sell-elevate/id1387700042

If you’re listening to the Salescast podcast, please subscribe, share, and send us your feedback.

The old adage is true: the only constant thing in life is change. As the world progresses, we too must adapt and find a way to understand differing perspectives that may not necessarily fit our worldview. In this episode of the Salescast Podcast, Edward continues his conversation with the host of the Learning Leader Show, Ryan Hawk about the importance of keeping an open mind, and why coachability is a key component of success in sales.

HIGHLIGHTS

The trouble with ever-changing algorithms

It's important to see the world from different perspectives

Know when to zoom in and zoom out

It's not easy to keep an open mind, but do it anyway

Content collaboration is the best way to get to know people

The best sellers are also the most coachable

QUOTES

Ryan on why he loves interviewing interesting people: "We are all just the sum of our life experiences and to me, I'm fascinated by understanding that from other people and having conversations with them. Through that, I learn. Through that, sometimes I change my mind. I'm not so definitive on things."

Ryan on the link between coachability and performance: "I found that people who perform at a high level and are consistently at the top of the stack rankings, they're the ones who want coaching the most. It's just a telling stat."

You can connect with Ryan and his work in the links below:

LinkedIn: https://www.linkedin.com/in/ryanhawk12/

Twitter: https://twitter.com/RyanHawk12

The Learning Leader Show: https://podcasts.apple.com/us/podcast/the-learning-leader-show-with-ryan-hawk/id985396258

If you’re listening to the Salescast podcast, please subscribe, share, and send us your feedback.

Most podcasts start as a way to generate revenue for a company or an individual. This was not the case for our guest, who started interviewing people to learn from them first and foremost, not expecting to build an engaged audience in the process. In this episode of the Salescast Podcast, our host Edward Purmalis talks to Ryan Hawk about how his love of learning led him to start the Learning Leader Show and offers advice on how to achieve consistent success in content creation.

HIGHLIGHTS

The podcast as a learning tool and full-time work

Early success and loving the process of work

Align your content schedule with your listeners' habits

Ryan's recipe for consistency

Telltale signs of a good podcast episode

Ryan's ideal guest

Word-of-mouth is still the strongest marketing method

QUOTES

Ryan on why he started podcasting: "The podcast was my form of a leadership PhD program. The only difference was that while I wouldn't get the certification from a university, I would hopefully gather better learning through my own curiosity of choosing my personal professors where I could ask them questions, record those conversations and share with others while learning in public."

Ryan describes his ideal guest: "They've sustained excellence over an extended period of time, and most importantly, they know why. So if you've done well, I'm going to ask questions that are going to force you to deconstruct the process as to why."

You can connect with Ryan and his work in the links below:

LinkedIn: https://www.linkedin.com/in/ryanhawk12/

Twitter: https://twitter.com/RyanHawk12

The Learning Leader Show: https://podcasts.apple.com/us/podcast/the-learning-leader-show-with-ryan-hawk/id985396258

If you’re listening to the Salescast podcast, please subscribe, share, and send us your feedback.

SHOW SUMMARY

Like all things worth doing, running a successful podcast that delivers value to your listeners while simultaneously generating revenue for your business doesn’t happen overnight.

In this episode of the Salescast Podcast, our host Edward Purmalis continues his conversation with George Leith, Chief Customer Officer of Vendasta and the host of the Conquer Local podcast about the intricacies of the podcast as a medium, and how to get executive buy-in if you're running a podcast as a marketing tool for a company.

HIGHLIGHTS

The difference of interviewing for a podcast vs radio

George's recipe for success

With more listeners comes greater responsibility

Tips for getting people to guest on your show

The balance between delivering structure and spontaneity

Have a vision that drives you everyday and stick with it

QUOTES

George's advice for podcasters that need to up their game: "Making sure that you're able to come up with strong metrics to prove ROI, training the team properly on what we're going to need to be able to deliver a great episode, and then taking that personal responsibility that George needs to up his game. Start listening to other great interviewers. Start watching other great interviewers."

George on what he learned after building out a podcast from the ground up: "The one thing I like to tell people when they ask what have you learned most about building out a podcast, it's stick with it. You're not going to get instant gratification. You're not going to walk in one day after three episodes and have listeners in 50 different countries, 20,000 uniques — it just doesn't happen. It takes time. And the consistency is where the magic happens."

You can connect with George and his work in the links below:

Conquer Local Podcast: https://podcasts.apple.com/ca/podcast/conquer-local-with-george-leith/id1327121811

LinkedIn: https://www.linkedin.com/in/georgeleith/

If you’re listening to the Salescast podcast, please subscribe, share, and send us your feedback.