Creative Potential

SHOW SUMMARY

Despite their initial similarities, the podcast is more than just a talk show in audio format published on the internet. With video becoming more popular in the podcast space, the tradition of it being only an audio format is quickly becoming passe. Podcasts are becoming an excellent way of creating intimate relationships with a very engaged audience, and industry pioneers like George Leith are paving the way.

In this episode of the Salescast Podcast, our host Edward Purmalis talks to George Leith, Chief Customer Officer of Vendasta and the host of the Conquer Local podcast about how they became one of the biggest podcasts in the business niche, their forays into video, and the strategy they used to grow their audience sustainably.

HIGHLIGHTS

Podcasting as the new frontier for scalable training

Video is taking over podcasting

The podcast can be an excellent tool for lead generation

Podcasters need to be responsible with the content they release

Content on the internet is evergreen

A clearly defined strategy will help you grow your audience

QUOTES

George on video podcasting: "One of the things that we found by not being on Youtube and doing any of the streaming shows, so we're just relying on the podcast networks, it's kind of that build it and they will come. As we added the show to other networks like iHeart and Amazon and Google podcasts, you see a natural lift by having a larger distribution. So I'm excited to bring it to Youtube, probably should have done it a hell of a lot earlier."

George talking about their podcast strategy: "We have one guest that represents the type of ideal customers that we're trying to attract. We have one guest a month that represents the products and services that we sell through our ecosystem. We have one guest that is a subject matter expert around a topic that we may be teaching that month or that quarter.”

You can connect with George and his work in the links below:

Conquer Local Podcast: https://podcasts.apple.com/ca/podcast/conquer-local-with-george-leith/id1327121811

LinkedIn: https://www.linkedin.com/in/georgeleith/

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SHOW SUMMARY

Despite being around for a few years, podcasting is still a relatively new way of disseminating information. While there is no one correct way to approach podcasting, communication pros like Think Fast, Talk Smart host Matt Abrahams have helpful tips and best practices for a more efficient and effective way to do it.

In this episode of the Salescast Podcast, our host Edward Purmalis continues his conversation with Matt on how he and his team approaches podcasting and communication in general. Matt also shares his formula for improvement, and advice that applies to podcasting, communication, and life in general.

HIGHLIGHTS

Podcasting is best done with a team

Podcasts need to be both structured and spontaneous

Asking good questions is the hallmark of confidence

There is no one right way to communicate

Repetition, reflection, and feedback

QUOTES

Matt on encountering unfamiliar themes during an interview: "I feel like I am representing all the listeners and if I don't understand it there's a chance that many others don't understand it. And so I just ask questions and try to paraphrase and hone what the person is saying until we all get an understanding."

Matt on the fine balance between structure and free-flow in podcasting: "You need to have enough structure and framework to allow you to be creative and play, but still accomplish your goals. That's a fine balance and everybody's going to find that differently, but the goal is not the extremes where it's just complete free-flow or it's just overly structured."

Matt's formula for improvement: "You have to do it. You have to practice. You have to reflect on what's working and not working. And then you have to seek feedback. And it is through those three things that we improve our communication and many other aspects of our lives."

You can connect with Matt and his work in the links below:

LinkedIn - https://www.linkedin.com/in/maabrahams/

Podcast - https://podcasts.apple.com/us/podcast/think-fast-talk-smart-communication-techniques/id1494989268

If you’re listening to the Salescast podcast, please subscribe, share, and send us your feedback.

SHOW SUMMARY

If there was anything positive to say about the COVID-19 pandemic, it’s that it taught people the importance of communication in our daily lives. At unprecedented speed, businesses and academic institutions alike had to quickly adapt and use technology to fill the void created by lockdowns and limited physical contact.

In this episode of the Salescast Podcast, our host Edward Purmalis talks to Stanford lecturer Matt Abrahams on how the pandemic drastically changed the way we communicate with each other. As the host of the top-performing Think Fast, Talk Smart podcast, Matt also talks about starting a new show at the onset of the pandemic and how his interview style changed over time to meet feedback from loyal listeners.

HIGHLIGHTS

The pandemic taught people the importance of communication

Academic institutions are adopting new ways to deliver information

Virtual communication is an ever evolving field of study

Matt's biggest challenges and learnings as an interviewer

The host's communication style is critical to attracting loyal listeners

QUOTES

Matt on the important role of podcasts in dissemination information: "We believe that there are many people for whom attending a university might be challenging based on where they are in the world, where they are in their careers and in their life. So I think people want to get some access to that information and the folks I interview are bleeding edge researchers and academics doing work on information that can help people right away."

Matt on how the COVID-19 pandemic taught people the importance of communication: "As we have seen through the pandemic, communication is critical. When we were cut off from face-to-face in-person communication and had to go to a more virtual means, people really came to realize how important communication is and how some of the subtleties of communication can be lost when you change the major way through which you're doing it."

Matt on how he changed his interview style over time: "Over time, I've come to realize that where the real magic happens is when you take a question or a theme or idea and really just allow it to organically get discussed and grow and explore. So I've reduced the number of questions I prepare. I think much more about the themes I want to cover. I think about the feedback I get from our listeners."

You can connect with Matt and his work in the links below:

LinkedIn - https://www.linkedin.com/in/maabrahams/

Podcast - https://podcasts.apple.com/us/podcast/think-fast-talk-smart-communication-techniques/id1494989268

If you’re listening to the Salescast podcast, please subscribe, share, and send us your feedback.

SHOW SUMMARY

Podcasts, formerly an obscure way to access information via audio, have become irrevocably mainstream. May it be bedroom enthusiasts or full fledged production companies, anybody can start a podcast to reach millions of listeners around the world. What separates successful podcasts with millions of listeners from the rest, however, is the amount of dedication, effort, and consistency put into them.

In this episode of the Salescast Podcast, our host Edward Purmalis continues his conversation with Tenbound CEO David Dulany and David Dember, the host of the Sales Development Podcast on all things podcasting, content creation, and standing out from the competition.

HIGHLIGHTS

Dark social matters, even though you can't measure it

Standing out in a sea of content takes a lot of work

There's an audience for everything in podcasting

If it serves a need, it's worth doing

You can make podcasting as you're full-time career

QUOTES

David Dulany on standing out over the competition: "The biggest challenge today is just attention because there's so many great resources and in our industry, a lot of software companies have a content engine. And they're creating amazing content constantly that we're trying to keep up with."

What David Dember really loves about content creation: "More than anything else with the podcast, I just love building organic relationships because if you do, you become a trusted advisor. So if someone's really not having a great day, or something else is going on, you can be able to actually listen and if there's a solution that will be able to help them, great. And if not, let's continue to just become friends and get to know each other."

David Dulany on the value of learning the nitty gritty of a medium: "You can get in a rut of just thinking that channel doesn't work or that medium doesn't work. But actually, you're just doing it wrong. You're just not creating a podcast that's appealing visually or stuff like that. So there's always something to learn."

You can connect with David Dulany and David Dember and in the links below:

Signup for the Tenbound newsletter - https://www.tenboundplus.com/free-access?r_done=1

LinkedIn (David Dember) - https://www.linkedin.com/in/daviddember/

LinkedIn (David Dulany) - https://www.linkedin.com/in/davidkdulany/

The Sales Development Podcast - https://tenbound.com/podcast/

If you’re listening to the Salescast podcast, please subscribe, share, and send us your feedback.

SHOW SUMMARY

There will always be a price for innovation, and choosing the unbeaten path is risky, but fortune will always favor the bold. Such is the story of our guests, who started podcasting in 2016 and decided to find a niche that not many had occupied before: sales development.

In this episode of the Salescast Podcast, our host Edward Purmalis talks to Tenbound CEO David Dulany and David Dember, the host of the Sales Development Podcast about finding an underserved sector, fill the need, and dominate it by setting a high standard for those who are bound to follow your example.

HIGHLIGHTS

How and Why Tenbound got started

Anybody can start a podcast, but it takes a lot more to keep it going

The tech industry is experiencing a shakedown

Everything is an ad now, it's tough to stand out

Preparation meets opportunity

QUOTES

David Dulany on the state of podcasting when they started in 2016: "Even at that time, people were saying podcasting is over, podcasting is dead. There's too many podcasts and stuff like that. And this is like six years ago. It was interesting that, ‘No dude. Podcasting is not dead. It's actually an awesome medium for so many different things.’"

David Dulany on the mission of the Sales Development podcast: "I always looked at it that there's a lot of super smart people that are doing this. They're doing it really really well. And you never talk to them because they're in the office or now with COVID. They're at home working remotely. They're heads down. They're not trying to become a guru or something in the market. But they have all this great information. It's like how can we surface this and share it and make it useful for people."

David Dember's process on researching his guest: "Being a better host, it's once again understanding the individual. Not only understanding the role. So for example, I end up going to someone's LinkedIn page and I don't have much information about their actual day-to-day. Like someone could have the Head of Global Sales Development, there might not be much research on that. I'll take it a step further. I'll go into Indeed.com and I'll round up going to Jobs and typing on that search specifically to understand their KPIs. If I understand their KPIs that's going to be one bucket for me to really identify how we're going to have a conversation."

You can connect with David Dulany and David Dember and in the links below:

LinkedIn (David Dember) - https://www.linkedin.com/in/daviddember/

LinkedIn (David Dulany) - https://www.linkedin.com/in/davidkdulany/

The Sales Development Podcast - https://tenbound.com/podcast/

If you’re listening to the Salescast podcast, please subscribe, share, and send us your feedback.

SHOW SUMMARY

In this episode of the Salescast Podcast, Adam Strong offers top-shelf advice for podcasters who want to reach a bigger audience, from interview preparation all the way to frequency of episodes and the need to strive for authenticity.

Adam Strong is the Director of WOW at The Game Changers Global, author of Play the Game: How to Win in Today’s Changing Environment, and the host of The Game Changers Experience Podcast.

HIGHLIGHTS

Cover your basics and be ahead of the game

Aim to ask deeper questions or add your own insights

When, why and how to ramp up frequency of episodes

Ensure that your podcast is optimized from an SEO perspective

Podcast listeners are looking for authenticity

QUOTES

Adam's approach to podcasting: "I think it's really important to make sure that you're prepped. You're in a good mind space. I treat podcasting like I'm on the stage, like a proper stage. Essentially, if you treat that as a way that you're getting into Broadway and you're articulating your presence and you've got an audience in front of you, they expect a great performance."

Adam on the importance of preparation: "Make sure that you've got the very basics. Otherwise, you're going to spend a ton of time asking for the same stuff like ‘Hey, have you got a high resolution profile photo? Have you got a bio? Have you got this?’ and it's like, ‘You should have done that stuff way before you even did the interview.’ You have to make sure that you're ahead of the game."

You can connect with Adam Strong and their work in the links below:

LinkedIn - https://www.linkedin.com/in/adamistrong/

Book - https://www.goodreads.com/book/show/59426841-play-the-game

Podcast - https://podcasts.apple.com/gb/podcast/the-game-changers-experience/id1518654325

If you’re listening to the Salescast podcast, please subscribe, share, and send us your feedback.

SHOW SUMMARY

The ingredients for podcasting success are simple. Be consistent with your releases and get interesting guests. But as it usually does, there is more to it than meets the eye. In this episode of the Salescast Podcast, our host Edward Purmalis talks to business strategist, author, and podcaster Adam Strong about his thoughts on podcasting, the steps he took to take his podcast to the next level, and why famous guests are not necessarily the best guests for your show.

Adam Strong is the Director of WOW at The Game Changers Global, author of Play the Game: How to Win in Today’s Changing Environment, and the host of The Game Changers Experience Podcast.

HIGHLIGHTS

How Adam got into podcasting

Consistency is critical to success in podcasting

Podcasting is a long game

Relationships are critical for podcasts

QUOTES

Adam on building loyalty with your audience: "When you start building up an audience, you start building up loyalty with your audience. And so they have an expectation that, if you're going to release a show and say, Tuesday at 5 AM, then they're going to expect that show without excuses. They don't care about your excuses. They want to know that they're going to listen to your podcast. That's how you create loyalty."

Adam's approach on starting a relationship with potential guests: "With my guests, I ask them if they would be open to doing sort of a 15, 20-minute get to know each other. I want to see how the energy, how the chemistry is going to work. I wanna know what's important to you."

Adam on why you need to be picky with your guests: "You just have to make sure that you're bringing the right guests and not coming from a place of desperation rather in a place of value more than anything else."

You can connect with Adam Strong and their work in the links below:

LinkedIn - https://www.linkedin.com/in/adamistrong/

Book - https://www.goodreads.com/book/show/59426841-play-the-game

Podcast - https://podcasts.apple.com/gb/podcast/the-game-changers-experience/id1518654325

If you’re listening to the Salescast podcast, please subscribe, share, and send us your feedback.

Usually, marketing and sales are separate activities, with costs associated with both. To combine both activities while generating profit at little to no cost would be a salesperson's dream, right?

In this episode of the Salescast Podcast, Chris and Collin talk about The Cold Calling Podcast, a show derived from a LinkedIn livestream featuring Collin and the rest of the Salescast sales team literally cold-calling potential prospects to start podcasts or book them as guests for the organization's portfolio of shows. The podcast and the livestream showcases one of the most unique and groundbreaking ways that content can be used to generate revenue while also creating organic reach for your organization.

Join our free podcasting community today at http://salescast.community.

Podcasts are a great way to cast a wide net in reaching new prospects, but what about nurturing deals that are already in your pipeline? In this episode of the Salescast Podcast, Chris and Collin talk about using your podcast to revive stalled deals or grow existing accounts. At the end of the day, people buy from people they trust and know, and podcasting is definitely one of the best ways to achieve that relationship.

Join our free podcasting community today at http://salescast.community.

If you want to be a guest on podcasts as a marketing activity, then you better have a list. But first, you need to know which ones your listeners are likely listening to. In this episode of the Salescast Podcast, Chris and Collin talk about how to build that list, plus a killer tip on creating the perfect call-to-action at the end of your episode.

Join our free podcasting community today at http://salescast.community.