Creativitity: Podcast and Blog

Recorded on the road by Mark Baratelli

1. Why is 7-11 not in the McDonalds/Stabucks/Dunkin race? They offer something the other three do not: make-your-own cup of coffee!

2. If you're going to podcast, do a video podcast then extract the audio and make an audio podcast. Make sure your ads fit both mediums.

-Buzz Out Loud

-Cranky Geeks

-Diggnation

-DL.tv

3. Turn a live performance into a dvd to make more money. My own example. Working the Hannah Montana model for yourself.

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Blogger asks questions to help you improve your blog design. One: What is the purpose of your blog? He says he wants to share knowledge, but he actually wants to brand himself and get work. Be honest.

I describe how Mindcomet.com's blog came into existence and describe the early days of their wiki. (Mindcomet is a former employer of mine and the former President is now Pres/CEO if IZEA and PayPerPost)

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Don't subscribe to my blog. Google Reader takes blog posts out of context and doesn't show the blog's design (which as a blogger I don't like because I want you to see my design), but I prefer reading blogs in it (as a blogger who needs to read several blogs a day). RecordStoreDay.com supports businesses who don't provide the best service for their customers. Me appearing on others' podcasts is fun but get me nothing. How can you sell podcasting to a puppet festival? Not by giving them work samples in a medium they cannot access and too many work samples. How do you introduce your content to someone who's never read/heard it? Your latest post/episode is your calling card. Sometimes good posts get buried under newer/blander posts.

Creativitity.com:

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Found a job opportunity that is half-perfect for me: a social media

manager in Kentucky. Half of what is listed, I

can do. Is SEO really under Social Media? I'm not applying. My stuff online is a mess.

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Sidekick vs Laptop: I use the internet differently on my phone than on my laptop. On my phone, a Sidekick 3, I follow Twitter, upload photos to flickr, add posts to my myspace blog and chat on IM. With Twitter, when I'm bored, I'll check it. I get excited and think "Oh boy, I can't wait to get home and explore these links I've been finding on Twitter!" Then I get home to my laptop, where I've got photos, Perez Hilton, myspace, video to distract me. I'll sit down to research those links I found on my phone through twitter and get distracted easily. I can focus on the business things on my phone better than on my laptop. Anyone going through that? The lesson: stop going to those time-wasitng sites.

Popular photo on Flickr: A photo of a plaque in my flickr account taken in Wickenburg, Arizona, featuring the name "Captain Canada" got over 100 views and 10 comments (unreal for my Flickr account). Lesson: (1) You never know whats going to be popular. (2) I need to tag all my photos.

Bad: Six Pixels of Separations is an awful podcast that is CLEARLY a self-marketing tool. I do not recommend it. He reminds me of Joseph Jaffe

Good: EXCELLENT episode of TWiT: The Innovator's Dilemma. Steve Gilmor said Twitter is the way he gets his news now. I agree! So refreshing to hear someone say that.

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Calling from California. I follow Steve Rubel on Twitter. (Here's the whole story on my blog if you want the print version) He posted a link to a post written by Tangerine Toad called Ten Things I Hate About Twitter. The first thing the post said was basically he wishes people didn't tweet crap. I left a comment saying what I do is, I only follow people from whom I can learn. He said he got a bunch of traffic from Steve Rubel and he highlighted MY comment and wondered if what I described was the future of Twitter and how he could monetize it. Ugh. He assumes one's friends know about the topics I want to know about. My friends don't know about tech. I get my info from experts, like Steve Rubel. This Tangerine Toad doesn't understand Twitter (not that it's complicated). Here's his repsonse and then here's

I want to follow (like I follow people on Twitter) my friends but on my phone, and using audio. So like, my friends would leave voicemail messages on an audio-Twitter and when I had time, I'd call in and listen to them. Someone invent that, then not pay me for the idea.

Dave Weiner wrote a post about people listening to everyone listening to everyone and people just posting and re-posting the same links. I want to put posts out there that aren't links, but ideas and unique content.

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The (male) hosts of Buzz Out Loud both agreed they couldn't imagine getting their tv content just from the internet. One said he'd do it in a heartbeat, but his wife wants to see Lost the night it appears. If tv can create compelling content, people will watch it. The host and his wife could easily get rid of cable, but since they want to see it 24 hours sooner than they can on the internet, they don't.

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I's almost 8pm in Kansas. I got an email from an NYC marketing firm wanting to know the traffic and rate card for OrlandoArtsBlog.com. They have a client who wants to put ads on the blog. The stats are low. What do I do? Friends have said (a) lie, (b) tell the truth, (c) they don't know what I should do. Izea.com, a company dealing with bloggers, didn't know what I should do, either. I signed up through feedburner to collect stats. One idea: give cheap rates and as I collect more readers, the price would go up. Do you know what I should do listeners? Send me some ideas: email AT markbaratelli DOT com.

SBUX has a while new strategy per a USAToday article I haven't read yet.

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I's almost 8pm in Kansas. I got an email from an NYC marketing firm wanting to know the traffic and rate card for OrlandoArtsBlog.com. They have a client who wants to put ads on the blog. The stats are low. What do I do? Friends have said (a) lie, (b) tell the truth, (c) they don't know what I should do. Izea.com, a company dealing with bloggers, didn't know what I should do, either. I signed up through feedburner to collect stats. One idea: give cheap rates and as I collect more readers, the price would go up. Do you know what I should do listeners? Send me some ideas: email AT markbaratelli DOT com.

SBUX has a while new strategy per a USAToday article I haven't read yet.

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