In this episode, Nicky and Moose discuss how to prepare for the future and make sure your business is resilient in the face of unexpected events such as a pandemic or recession. They talk about the importance of converting physical products to digital products, making sure you have the right technical skills, positioning your brand as a need rather than a want, and staying ahead of industry trends. They also discuss some "cheat codes" for preparing for the future, such as tracking the market cap of your industry, and building resources that require higher-paying jobs.

Takeaways:

It is important to be prepared for unexpected events such as a pandemic or recession

Converting physical products to digital products and having the right technical skills can help you make the transition

Positioning your brand as a need rather than a want is key to staying relevant and essential in tough times

Keeping an eye on industry trends can help you stay ahead of the curve

Tracking the market cap of your industry can give you an indicator of what's happening in your industry and whether you need to make adjustments to your business

Incorporating elements into your business that create higher paying jobs can attract a different caliber of person and create more sustainable jobs in the long-term

Preparing for the future is essential for any business. It's important to have a plan in place in case of unexpected events, position your brand as a need, stay ahead of industry trends, and track the market cap of your industry. Building resources that require higher-paying jobs can also make your business more resilient and sustainable in the long-term.

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