This Creator Ave is about how to raise prices for existing customers. It is a tricky process because the customer is used to a particular price for the service or product they are getting, and it might ruin the business relationship. 

Nicky And Moose recommends creating unique value to stand out in a high-supply market to increase demand. Gradually increasing the price like Netflix is a good strategy, where customers do not feel the sudden impact of price increase. The focus should be on making the customers feel comfortable and adding value to justify the price increase. If the price is raised, the results of the service or product should also increase.

Watch the full episode: https://youtu.be/ZvRfxNBqkyY?si=kPXY9Rm4IlU8Pz-M