Creator's Leverage Guild

In this episode of the Basic Influencer Strategies Podcast, Mike sits down with Kade Peterson, a leading content creator and co-founder of Viral Vue. Kade shares his journey from Amazon private label selling to rebuilding a multi-platform brand after losing his main TikTok account. You’ll learn how Viral Vue helps creators make smarter, faster decisions and why getting uncomfortable is key to long-term success.

We talk about Kade’s start in Amazon and content creation, how Viral Vue was born and how it’s helping influencers, and tips for new and aspiring creators. Kade also dives into how to overcome challenges, stay motivated, manifest big goals, and why stepping out of your comfort zone leads to real growth. We also cover strategies for expanding beyond Amazon to diversify your income streams, new features and future plans for Viral Vue, and his final encouragement for creators working to build sustainable businesses.

This episode is packed with actionable insights and real-world strategies for content creators at any level.

Connect with Kade:

Instagram: @kade_peterson

YouTube: Kade Peterson

Join Our Facebook Community:

Amazon Influencer Success Community

Work 1-on-1 with Mike:

Book a Single 1-Hour Strategy Session

Save with a 4-Session Bundle

Creator Tools & Affiliate Links:

Viral Vue:

Make smarter content decisions and grow faster with Viral Vue.

Try Viral Vue here — Save 10% for life with code: STRAHL10

(Affiliate link — we may earn a small commission at no extra cost to you.)

Descript:

Edit your podcasts and videos like a pro with Descript.

Check out Descript here

(Affiliate link — we may earn a small commission at no extra cost to you.)

For all inquiries, email: [email protected]

In this episode of the Basic Influencer Strategies podcast, Mike sits down with Erin Lawrence — a full-time content creator, YouTube strategist, and former TV journalist who’s grown her channel to nearly 100,000 subscribers. Erin shares how she made the leap from news anchor to influencer, how she consistently lands paid brand deals, and what it really takes to build a sustainable, profitable creator business.

We dive into:

• Erin’s transition from traditional media to YouTube
• The real numbers behind her content income
• Her system for pitching and pricing brand deals
• How she handles negative feedback and online trolls
• Tools and workflows that streamline her content creation
• Why professionalism, consistency, and high-quality content matter more than ever

If you’re a creator ready to go full-time, this episode is packed with actionable tips, real talk, and a behind-the-scenes look at what it takes to thrive in today’s digital world.

Connect with Erin Lawrence

• YouTube: Erin Lawrence TV
• Instagram: @amazingintent | @erinlyyc
• Newsletter: The Amazing Intentional Influencer

Work with Mike 1-on-1

• Book a single session: Click here
• Save with a 4-session bundle: Click here

Creator Tools & Discounts

• Viral Vue: Try it here – Save 10% with code STRAHL10
• Descript (Edit like a pro): Click here

Liked this episode?

Don’t forget to subscribe, leave a review, and share this with a fellow creator looking to scale their income and build a long-term content business!

For all inquires please reach out to me by email : [email protected]

In this episode of the Basic Influencer Strategies Podcast, Mike sits down with Jesse Lakes, CEO of Geniuslink, to uncover proven strategies for maximizing affiliate earnings. Jesse shares his unique journey from whitewater rafting guide to affiliate marketing expert, offering insider tips on increasing conversion rates, managing multiple affiliate programs, and leveraging AI for efficiency.

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They also discuss:

✅ How to optimize affiliate links for higher commissions

✅ Geniuslink’s powerful tools for international sales and tracking

✅ Staying compliant with Amazon’s affiliate program

✅ Future trends in digital marketing and monetization

Whether you’re new to affiliate marketing or looking to scale your income, this episode is packed with actionable advice from an industry leader.

📢 Join the Conversation & Level Up Your Earnings!

📌 It's not to late to sign up for the course!

Beyond the Basics – The Creator’s Guide to Monetization & Growth

🚀 Learn advanced strategies to grow and monetize your content!

👉 Join here: https://buy.stripe.com/9AQg2Obra4vc9gY8ww

🎯 1-on-1 Coaching with Mike

✔ Book a single session: https://buy.stripe.com/8wMcQC8eYf9Qcta9AC

✔ Save with a 4-session block: https://buy.stripe.com/fZe3g20Mw1j01Ow5kl

🔗 Affiliate Tools & Discounts

🔥 Viral Vue: https://app.viralvue.com/register?fpr=mikestrahl – Save 10% with code: STRAHL10

🎬 Descript: https://get.descript.com/429ryp597xa4 – Edit & transcribe like a pro

🚀 Don’t forget to subscribe, leave a review, and share this episode with fellow creators looking to boost their affiliate marketing success!

For all inquires please reach out to me by email : [email protected]

In Episode 64 of the Basic Influencer Strategies Podcast, Mike returns after a period of recovery from nasal surgery & welcomes guest Kevin Thomas. At 55 years old, Kevin is taking an early retirement & transitioning from his established career into content creation. He shares his journey, insights, & practical tips for leveraging Amazon's Creator Connections. He discusses his robust workflow, the importance of prioritizing high-impact products, & the benefits of making both horizontal and vertical videos. Kevin also touches on securing free products from vendors & making informed video content decisions. This episode offers valuable perspectives for influencers aspiring to optimize their time & maximize earnings. Kevin also had a YouTube channel where he shares his tips & insights related to the AIP program. His channel, Bald Man Hustle can be found here: https://www.youtube.com/@BaldManBusiness

New Course Announcement! 

Beyond the Basics: The Creator’s Guide to Monetization & Growth Course

Join Here!

⁠https://buy.stripe.com/9AQg2Obra4vc9gY8ww⁠

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If you are interested in 1 on 1 coaching

1 session

https://buy.stripe.com/8wMcQC8eYf9Qcta9AC

4 session block

https://buy.stripe.com/fZe3g20Mw1j01Ow5kl

Affiliate Links:

Viral Vue

⁠https://app.viralvue.com/register?fpr=mikestrahl⁠

Save 10% by using code : STRAHL10

Descript

⁠https://get.descript.com/429ryp597xa4

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Don’t forget to subscribe, leave a review, and share this with a fellow creator looking to scale their income and build a long-term content business!

For all inquires please reach out to me by email : [email protected]

In episode 63 of the Basic Influencer Strategies podcast, Mike thanks listeners for their support as he takes over from Andrew & Jim Ed. He discusses Amazon's recent transition from Creator Hub to Creator Studio, providing insights into the changes & their implications for influencers. Mike also shares his personal earnings breakdown for January & February, emphasizing the importance of Creator Connections & diversifying income streams.

He offers advice on video metrics, product selection, & effective use of tools like Viral Vue. Additionally, Mike announces a new course designed to help influencers level up their content and earnings. The episode concludes with strategies for acquiring high-ticket items for reviews & leveraging community support.

New Course Announcement!

Beyond the Basics: The Creator’s Guide to Monetization & Growth Course

Join Here!

https://buy.stripe.com/9AQg2Obra4vc9gY8ww

_________________________________________________________

If you are interested in 1 on 1 coaching

1 session

https://buy.stripe.com/8wMcQC8eYf9Qcta9AC

4 session block

https://buy.stripe.com/fZe3g20Mw1j01Ow5kl

_________________________________________________________

00:00 Introduction and Podcast Update

01:09 Amazon Updates: Creator Hub Changes

04:15 Personal Earnings and Creator Connections

06:08 Understanding Metrics and Improving Content

10:07 Introducing the 'Beyond the Basics' Course

12:39 IPX and Other Extensions

14:34 Viral View: A Paid Extension Review

18:21 Finding High Ticket Items for Reviews

23:16 Conclusion and Community Support

Affiliate Links:

Viral Vue

https://app.viralvue.com/register?fpr=mikestrahl

Save 10% by using code : STRAHL10

Descript

https://get.descript.com/429ryp597xa4

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Don’t forget to subscribe, leave a review, and share this with a fellow creator looking to scale their income and build a long-term content business!

For all inquires please reach out to me by email : [email protected]

In podcast episode number 62, Andrew acknowledges the long break since their last episode and discusses the busy lives of the co-hosts.

Major life transitions, including new jobs and other commitments, have led to a significant announcement: Andrew and Jim Ed will hand over the reins of the podcast to Mike.

Mike shares his impressive journey and earnings in the Amazon Influencer Program (AIP) and outlines his vision for the podcast moving forward. He plans to expand the podcast's scope to cover broader topics within the side hustle and passive income niches, offer coaching, and maintain engagement with the podcast's existing community.

The episode closes with actionable tips on improving video reviews to boost AIP success.

00:00 Welcome Back to the Podcast!00:16 Life Updates and Busy Schedules00:45 Podcast Continuation and Changes00:57 Revenue and Performance Insights03:18 Mike's Impressive Numbers10:02 Community and Success Stories13:06 Big Announcement: Podcast Transition14:45 Future Vision and Plans23:52 Nostalgic Product Reviews24:15 Crafting the Perfect Thumbnail and Title24:53 Engaging Viewers with Hooks27:54 Authenticity in Content Creation28:55 Learning from Feedback34:37 The Importance of Product Familiarity40:36 Expanding Content and Side Hustles42:27 Final Thoughts and Farewell

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Don’t forget to subscribe, leave a review, and share this with a fellow creator looking to scale their income and build a long-term content business!

For all inquires please reach out to me by email : [email protected]

Welcome to the Amazon Influencer podcast #61. In the 61st episode of the podcast, the hosts discuss recent life changes, income updates, and future goals for 2025.

Enjoying the podcast? Please leave us a review/rating and share with your friends.

Need some one on one help? Reach out to us ([email protected] or message us on FB) as we now offer coaching.

Join our Amazon Influencer Success Facebook group to be part of this supportive AIP support community:

www.facebook.com/groups/amazoninfluencerssuccess/

Our Amazon Influencers course is now for sale at a lower price.

Sign up below:

https://bit.ly/provenazinfluencer

Show Notes: Andrew and Mike emphasize the importance of strategic planning, prioritizing relationships, and effective time management. The episode also covers the nuances of video content creation for AIP, Mike and Andrew's journey of managing a full-time job while maintaining side hustles, and their collective goals moving forward. Listeners are encouraged to join the supportive Facebook group and consider coaching for optimized earnings.00:00 Introduction and Podcast Kickoff01:07 Andrew's life change03:05 Discussing Revenue Streams05:00 AIP Numbers and Performance06:49 Mike's Social Media Earnings14:52 Vision Board and Future Goals18:30 Realizing Your True Worth18:43 Setting Goals for a Better Future19:21 The Importance of Delegation21:10 Evaluating Relationships24:29 Balancing Work and Personal Life26:54 Staying Focused and Accountable28:15 Planning for Full-Time Entrepreneurship31:00 Encouragement and Final Thoughts36:05 Closing Remarks and Holiday Wishes

Our affiliate partners/links:

• Andrew's recommended transcript-based video software that saves a ton of time in editing. This is now also the service we use for our Podcast.

---> https://bit.ly/descriptSHHAIP

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Don’t forget to subscribe, leave a review, and share this with a fellow creator looking to scale their income and build a long-term content business!

For all inquires please reach out to me by email : [email protected]

In this milestone 60th episode of the Amazon Influencer Podcast, the hosts welcome back Mike Dancy, an expert in user-generated content (UGC) and Amazon Influencers. Mike shares his journey from discovering the Amazon Influencer Program to diversifying his income streams through YouTube and TikTok.

Enjoying the podcast? Please leave us a review/rating and share with your friends.

Join our Amazon Influencer Success Facebook group to be part of this supportive AIP support community,

www.facebook.com/groups/amazoninfluencerssuccess/

Our Amazon Influencers course is now for sale at a lower price.

Sign up below:

https://bit.ly/provenazinfluencer

Show Notes:

The discussion covers effective content creation strategies, optimizing video content for various platforms, and leveraging relationships with brands and UGC agencies. The podcast also highlights Mike's impressive earnings, growth metrics, and actionable tips for aspiring influencers.00:00 Welcome to the Amazon Influencer Podcast00:10 Introducing Mike Dancy00:58 Mike's Journey with Amazon Influencer Program01:31 Discussing Podcast Impact and Listener Engagement02:25 Sharing Earnings and Metrics04:04 Strategies for Increasing Revenue07:34 The Power of YouTube for Influencers10:05 User Generated Content (UGC) and Brand Deals12:32 Leveraging Multiple Platforms for Success20:33 Jim Ed's YouTube Channel and Future Plans22:42 Channel Strategy and Playlists23:39 Editing for Multiple Platforms25:03 Monetization and Video Length26:19 Unexpected Viral Success29:42 TikTok Growth and Brand Deals34:28 Creating Engaging Product Reviews45:29 Final Thoughts and Advice

Our affiliate partners/links:

• Andrew's recommended transcript-based video software that saves a ton of time in editing. This is now also the service we use for our Podcast.

---> https://bit.ly/descriptSHHAIP

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Don’t forget to subscribe, leave a review, and share this with a fellow creator looking to scale their income and build a long-term content business!

For all inquires please reach out to me by email : [email protected]

Welcome to Episode 59 of the Amazon Influencer Podcast! In this podcast, Mike and Andrew talk about a host of topics from our latest sales trends, to conversion rates, creator connections updates, and finally our coaching program.

Enjoying the podcast? Please leave us a review/rating and share with your friends.

Join our Amazon Influencer Success Facebook group to be part of this supportive AIP support community:

www.facebook.com/groups/amazoninfluencerssuccess/

Follow us on TikTok to get sneak previews of upcoming podcasts and to support our podcast:

https://www.tiktok.com/@amazoninfluencerpodclips

Our Amazon Influencers course is now for sale at a lower price.

Sign up below:

https://bit.ly/provenazinfluencer

Show Notes:

In the 59th episode of the Side Hustle Podcast, hosts Mike and Andrew discuss recent developments and strategies in the Amazon Influencer Program (AIP). With regular co-host Jim Ed on Thanksgiving break, Andrew and Mike dive into their current statistics, emphasizing the importance of conversion rates, effective video strategies, and Creator Connections. They also share their own numbers and offer practical tips on improving performance. The conversation touches on the effectiveness of Facebook groups for up-to-date knowledge, the impact of video clicks and conversions on sales, and the benefits of selling unused review products on secondary markets like eBay and Facebook Marketplace. Amidst the practical advice, Andrew mentions the importance of disclosing sponsorships and offers one-on-one coaching opportunities for those wanting personalized guidance.

00:00 Introduction and Podcast Updates

00:51 Facebook Live and Group Engagement

02:16 Instagram and Latest Trends

03:20 Honest Reflections and Positivity

04:16 Mike's Success and Hard Work

09:08 Discussing Numbers and Performance

15:32 Conversion Rates and Strategies

17:46 Crafting Click-Worthy Videos

18:52 Understanding the E-Commerce Funnel

20:07 Analyzing Metrics for Success

20:40 Learning from Influencers

21:33 Improving Video Quality

23:38 Offering Coaching Services

25:02 Maximizing Creator Connections

29:46 Reselling Reviewed Products

32:20 Ethical Disclosure Practices

34:26 Wrapping Up and Future Topics

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Don’t forget to subscribe, leave a review, and share this with a fellow creator looking to scale their income and build a long-term content business!

For all inquires please reach out to me by email : [email protected]

Glass Half Full Perspectives:

Jim Ed has earned over $4,000 from paid video reviews over the past year

Both hosts still receiving valuable free products from Chinese sellers

Planning spring yard sale with accumulated products

Products can be used for holiday gifts and employee Christmas party items

Updates & Tips:

Using Descript software for podcast/video editing

Now on TikTok - providing show previews and clips

Recording schedule: Thursday evenings, released Sunday nights around 7-8pm

Tips on video quality: Focus on efficient, good quality production rather than perfection

Looking Forward:

Testing out Airbnb product reviews as a new content opportunity

Upcoming guest speaker in two weeks to discuss content creation and monetization

Jim Ed pursuing potential dash cam sponsorship deal for his work trucks

Career Numbers:

Jim Ed's lifetime AIP earnings: $78,543

Andrew's lifetime AIP earnings: ~$14-15,000

Combined earnings approaching $100,000

Follow the Show:

Join Facebook group: Amazon Influencer Side Hustle Heroes

Follow on TikTok for show previews

Watch for upcoming episode teasers

Next Episode: Special guest discussing successful content creation and monetization strategies

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Don’t forget to subscribe, leave a review, and share this with a fellow creator looking to scale their income and build a long-term content business!

For all inquires please reach out to me by email : [email protected]