In this episode of The SaaS CFO Podcast, host Ben Murray welcomes Jon Carr-Harris, founder and CEO of Cred, for an engaging discussion about Jon’s global background and entrepreneurial journey. Growing up across nine countries and with experience in multiple startups, Jon brings a unique perspective to building successful tech businesses and understanding diverse user needs. 

Jon shares insights into Cred’s innovative predictive intelligence platform, which helps companies bridge internal and external data to drive smarter business actions. The conversation dives into Cred’s go-to-market strategies, enterprise sales cycles, and evolving pricing models—along with how the team secured a $15 million seed round and landed big-name customers in sports, entertainment, and finance. 

Whether you’re interested in SaaS growth tactics, data-driven decision making, or scaling a new tech venture, this episode is packed with valuable takeaways. Jon also hints at an exciting new product launch coming soon, so stay tuned to learn more about what’s next for Cred! 

Show Notes: 

00:00 "Bridging Internal-External Market Insights" 

04:38 PLG to Leadership Sales Strategy 

08:33 "Tailoring Sales for Investor Appeal" 

12:15 Adapting SaaS Pricing Model 

14:28 Data and Revenue Correlation 

16:41 "Revolutionary Enterprise Product Release" 

Links:  

SaaS Fundraising Stories: https://www.thesaasnews.com/news/cred-raises-15-million-in-seed-round 

Jon Carr-Harris' LinkedIn: https://www.linkedin.com/in/jcarrharris/ 

CRED’s LinkedIn: https://www.linkedin.com/company/credplatform/ 

CRED’s Website: https://www.credplatform.com/ 

To learn more about Ben check out the links below: 

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SaaS Metrics courses here: https://www.thesaasacademy.com/ 

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout 

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray