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CRO Stories: How CROs Can Thrive in Their New Role with Warren Zenna
Welcome to the first episode of CRO Stories! This is a new segment of the RevOps Corner podcast, where we interview brilliant CROs and GTM experts to discover how revenue leaders are making massive impact in B2B SaaS.
Our host, USC Marketing Manager Rachael Bueckert, sits down with Warren Zenna of The CRO Collective to talk about how CROs can thrive in their role -- and the mistakes companies make when hiring them.
Know a CRO with experience in B2B SaaS >$30M ARR and experiences to share? You can email Rachael at [email protected] to be considered!
00:00 Introduction to CRO Stories
00:48 Warren's Background and Journey
01:40 Challenges in Ad Tech and Sales
03:36 Misalignment in Sales, Marketing, and Customer Success
06:28 Why We Need a Chief Revenue Officer
07:10 Defining the CRO Role
07:57 CRO Readiness and Hiring Challenges
09:00 The Impact of Hiring the Right CRO
14:01 Common Mistakes in Defining the CRO Role
23:09 Advice for New CROs Before You Take the Job
29:07 Evaluating Marketing and CRO Interactions
30:01 Establishing Your Process in the Interview
30:17 Assessing Revenue Operations Maturity
32:02 Understanding the Role of a CRO
35:32 Key Competencies for Sales Leaders
39:52 Ensuring CRO Support and Resources
47:01 What Can CROs Do When They're Not Being Supported Enough
50:30 Networking and Resources for CROs
51:52 Conclusion and Where to Find More Information
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By Union Square Consulting
5
33 ratings
Welcome to the first episode of CRO Stories! This is a new segment of the RevOps Corner podcast, where we interview brilliant CROs and GTM experts to discover how revenue leaders are making massive impact in B2B SaaS.
Our host, USC Marketing Manager Rachael Bueckert, sits down with Warren Zenna of The CRO Collective to talk about how CROs can thrive in their role -- and the mistakes companies make when hiring them.
Know a CRO with experience in B2B SaaS >$30M ARR and experiences to share? You can email Rachael at [email protected] to be considered!
00:00 Introduction to CRO Stories
00:48 Warren's Background and Journey
01:40 Challenges in Ad Tech and Sales
03:36 Misalignment in Sales, Marketing, and Customer Success
06:28 Why We Need a Chief Revenue Officer
07:10 Defining the CRO Role
07:57 CRO Readiness and Hiring Challenges
09:00 The Impact of Hiring the Right CRO
14:01 Common Mistakes in Defining the CRO Role
23:09 Advice for New CROs Before You Take the Job
29:07 Evaluating Marketing and CRO Interactions
30:01 Establishing Your Process in the Interview
30:17 Assessing Revenue Operations Maturity
32:02 Understanding the Role of a CRO
35:32 Key Competencies for Sales Leaders
39:52 Ensuring CRO Support and Resources
47:01 What Can CROs Do When They're Not Being Supported Enough
50:30 Networking and Resources for CROs
51:52 Conclusion and Where to Find More Information
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