Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

The crowdfunding landscape is changing by the day, and so are the tactics needed to navigate it.

So, what are the strategies that work today?

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to Stan Deng about the tactics that went into a recent $1.8 million Kickstarter campaign!

They talk you through some of the steps you need to take to set yourself up for success like:

• How to get your product recommended by professionals in your niche

• Finding the right partners for your campaign

• What to expect in the first months after the campaign launch

We hope that you take some good lessons and a fresh dose of inspiration out of today's podcast episode.

Also, please join our crowdfunding community on KickstarterForum.org or our lively Facebook group to share and discuss all things related to crowdfunding!

Book a Coaching Call with Sal

Sponsors:

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

• The Kickstarter Launch Formula Audiobook
• The FREE Crowdfunding PR Course
• NEWTRAL MagicH on Kickstarter
• Learn more about NEWTRAL

Even if you come up with a game-changing product idea, chances are it's a good fit for every single person out there.

And that's perfectly alright!

So how can you leverage crowdfunding to reach that sweet spot of product-market fit?

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman talks to Titus Chang about the tools they used to launch multiple successful crowdfunding campaigns in several different markets!

Titus shares some invaluable tips and advice, including:

• What secret he learned about fulfillment
• How their core values shaped the business and set it up for success
• What tools they used to bring backers to the campaign

Hope you enjoy the episode!

Book a Coaching Call with Sal

Sponsors:

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

• The Kickstarter Launch Formula Audiobook
• Subscribe for Weekly Crowdfunding Tips
• The FREE Kickstarter Email Course
• LUFT Duo on Indiegogo
• LUFTQI

Doing an equity crowdfunding campaign is a more straightforward process than you might think.

Don't take my word for it though, just listen to today's story!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to the CEO of Blackbird Foods, Emanuel Storch, about the step-by-step process to raising a $2 million campaign on WeFunder!

You'll discover:

• What goes behind the scenes of a Reg D raise

• How to schedule meetings with potential investors

• How to find the right investors for your particular niche

…and much more!

Enjoy the listen!

Book a Coaching Call with Sal

Sponsors:

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

• Free Equity Crowdfunding Course
• Equity Crowdfunding Explained
• Blackbird Foods on WeFunder
• Blackbird Foods

Showing your community who you are can be just as important as showcasing your product.

Yes, even those awkward first videos can be key to establishing trust with your potential backers.

And today's story proves it!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to creator, entrepreneur, and designer Hannan Hakim who invented a new product in the cleaning category called Skadu M1.

You'll hear how he and his team raised $147,010 on Kickstarter for it, including:

• Their formula for making a winning project video

• How to strike the right balance between personal and professional in your updates

• How to leverage your email newsletters to reach backers

… and more!

It's an incredible episode, hope you enjoy it!

Book a Coaching Call with Sal

Sponsors:

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

• Subscribe for Weekly Crowdfunding Tips
• Music Crowdfunding Secrets: Fund Your Next Album, EP, or Tour
• The Kickstarter Launch Formula Audiobook
• Skadu M1 on Kickstarter
• Hyper Lychee

If you're planning to launch a Kickstarter, you'll already know that the first 24 hours of your campaign are critical.

So what are the actual steps you need to take in order to ensure a successful first day?

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to Min Jia about the pre-launch strategy that helped her team raise 126,632 on Kickstarter!

You'll hear Min share her two biggest recommendations for a killer launch day, and more information like:

• The key lessons she learned from designing bestseller products

• Their strategy for making products stand out from the crowd

• Tips for launching a campaign in the AI and robotics niche

Hope you enjoy today's dose of inspiration and advice!

Book a Coaching Call with Sal

Sponsors:

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

• Subscribe for Weekly Crowdfunding Tips
• The Kickstarter Launch Formula Audiobook
• HARO380 on Kickstarter
• WLKATA robotics

You'll often hear that crowdfunding is about outperforming your competitors. But, there's much more to it than that.

And today's story proves it!

In this episode of the Crowdfunding Demystified podcast, you'll hear Salvador Briggman speak to Hong Kong-based crowdfunding expert Hunter Ma about everything that happened behind the scenes of a $139,870 Kickstarter campaign.

You'll learn:

• How to create a winning pre-launch campaign plan

• Which marketing channel they used the most

• Why he went to Kickstarter after several successful campaigns on Indiegogo

Hope you learn tons from today's podcast episode!

Book a Coaching Call with Sal

Sponsors:

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

• The FREE Kickstarter Email Course
• Subscribe for Weekly Crowdfunding Tips
• The Kickstarter Launch Formula Audiobook
• Cocinaré ESSENCE on Kickstarter
• Cocinaré

If launching a regular crowdfunding campaign allows some room for trial and error, with Reg CF you need to know what to do every step of the way.

So, in this episode of the Crowdfunding Demystified podcast, you'll hear Salvador Briggman speak to Caroline Strzalka about all that goes into creating a million dollar equity crowdfunding campaign!

Caroline shares great insider tips such as:

• How did they use LinkedIn in a targeted way to reach investors?

• How did they build a compelling landing page and how often do they update it?

• What strategic partnerships did they make to make their product really stand out?

It's such a great interview, we hope you enjoy it as much as we did!

Book a Coaching Call with Sal

Sponsors:

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

• Equity Crowdfunding Explained
• Free Equity Crowdfunding Course
• Overplay on WeFunder
• Overplay

One of the best-kept secrets in the crowdfunding space is the practice of testing.

You'll be surprised how underrated testing is…and the impact it can have on your next crowdfunding campaign!

In this episode of the Crowdfunding Demystified podcast, you'll hear Salvador Briggman speak to Robert Haddad who invested a lot of time and effort into product testing, and guess what? They doubled their funding goal already on the launch day!

Robert shares how some incredible tips for new founders like:

• How the product got media mentions in publications like TIME magazine
• Why you should consider creating a VIP group for your product idea
• How we used crowdfunding to connect with early adopters and get his product into people's hands.

Enjoy the listen!

Book a Coaching Call with Sal

Sponsors:

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

• The FREE Kickstarter Email Course
• The Kickstarter Launch Formula Audiobook
• JordiLight on Indiegogo
• JordiLight

If you communicate with your community ahead of time, they will help you create an epic crowdfunding campaign.

And today you'll learn precisely why!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to the founder of GOAT Tools, Michael O'Donnell, about communicating your product idea with your crowdfunding community and smashing your funding goal.

Michael shares incredible insight tips such as:

• how he involved backers in the product development process from day 1

• what are some of the hidden costs when running a campaign

• and his take on getting the product to the next step after the campaign's over

If you've someone who has never created a product before, you're gonna get a heck of a lot of inspiration from this episode.

Book a Coaching Call with Sal

Sponsors:

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Alright, I'll say it: crowdfunding is not what it used to be ten years ago.

So, today we take a deep dive into the crowdfunding strategies that work today and the ones that don't work anymore.

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman talks to the co-founder of Color+Light, Aaron Oppenheimer, about all the tiny steps that went into a mega successful 6-figure Indiegogo campaign!

Aaron shares some great insider information such as:

• In what ways you can build credibility into your campaign

• Why they decided not to rely on organic backers on the launch day

• What social media channels they used to reach customers

It's a really honest interview packed with practical tips and advice so prick your ears and make sure to take some notes!

Book a Coaching Call with Sal

Sponsors:

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.