Crowdfunding: Kickstarter, Indiegogo, and Ecommerce with CrowdCrux | Crowdfunding Demystified

If you want to do a crowdfunding campaign, you need to be willing to take feedback early on.

This works like magic and today's story proves it!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to Ian Esplin and Jacob Sheffield, the team that raised two 6-figure crowdfunding campaigns for a game-changing solar charger.

You'll get a sneak peek into their pre-launch strategy, including:

• How they managed to build credibility with the community

• How long the development phase took them

• And why they decided not to rely on organic traffic only

Hope you enjoy the episode!

Sponsors:

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

• Book a coaching call
• The Kickstarter Launch Formula Audiobook
• The FREE Kickstarter Email Course
• Sego Charger on Indiegogo InDemand
• Sego Innovations

Crowdfunding is also still the best way for a startup to capitalise on the traction they have managed to build with their community.

And today's story is no exception.

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to entrepreneur Marcel Benson about the mindset and strategies that went into raising a 6-figure campaign on Republic!

Marcel shares what led him to quit his job and start a brand from scratch, as well as:

• How he built a product that really stands out

• How he sustained the success of the brand over time

• His top tips for crafting a compelling brand story that will resonate with people

We hope you enjoy the episode and that it will inspire you to take a small step towards your goals this week!

Sponsors:

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

• Book a coaching call
• The Kickstarter Launch Formula Audiobook
• The FREE Kickstarter Email Course
• Benson Watch Company on Republic
• Benson Watches

When you do crowdfunding, you can't speak to every single person individually and answer all of their questions.

Today's guest found a way though. And guess what?

They have raised over $5.8 million from 868 investors on equity crowdfunding platform WeFunder!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to David Monson, VP of Marketing for ZenniHome, about the marketing tactics they used to achieve this success.

You'll learn:

• How they used webinars to level up their marketing game

• What goes into creating a bestselling pitch deck

• What they would do better if they could go back in time.

It's a whopper of an episode, we hope you enjoy it!

Sponsors:

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

• Book a coaching call
• Free Equity Crowdfunding Course
• Equity Crowdfunding Explained
• ZenniHome on WeFunder
• ZenniHome

With so many new projects launching on Kickstarter daily, it's getting harder to break through the noise.

So, in this episode of the Crowdfunding Demystified podcast, Salvador Briggman and the creator of 7 Kickstarter campaigns, Michael Shenkerman, delve into the tried-and-true methods of launching a campaign that truly stands out!

You'll discover how to create project images that wow the audience, as well as:

• How to take your Kickstarter idea to Amazon

• The lessons Michael learned from launching 7 successful Kickstarter campaigns

• How to incorporate backers' feedback to make outstanding campaigns

… and more!

Hope you enjoy the listen!

Sponsors:

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

• Book a coaching call
• The Kickstarter Launch Formula Audiobook
• The FREE Kickstarter Email Course
• Foldylock Forever on Kickstarter
• Seatylock

Let's face it, it's easy to crush an idea, even if it falls into the category of 'groundbreaking'.

It is much harder to stick to it and bring it to life.

There's no better proof than today's story!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman talks to the CEO of Spinn, Roderick de Rode, about the ins and outs of a $3.9 equity crowdfunding campaign!

They get down to the nitty-gritty of preparing for a community round, including:

• What percentage of backers you should bring to the campaign

• Why having the right partners is key to unlocking different audiences

• How they built traction

We hope you enjoy the listen!

Sponsors:

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

• Book a Coaching Call with Sal
• Free Equity Crowdfunding Course
• Equity Crowdfunding Explained
• Spinn on WeFunder

One perk of doing a crowdfunding campaign is that backers not only purchase your product but also help you improve it.

Today's story about a team that launched a 6-figure campaign from Ukraine is an incredible example of this.

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to the team behind VILNO, Nazar Ozhho and Danylo Ozhho, about the secrets to a $168,978 Kickstarter campaign!

You'll discover how they leveraged customer feedback to improve their product, as well as:

• How they established trust with their backers

• The entire process from idea to prototype

• Their take on the crowdfunding ecosystem in Ukraine

And it doesn't stop there.

Hope you enjoy the episode!

Sponsors:

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

• The FREE Crowdfunding PR Course
• The Kickstarter Launch Formula Audiobook
• VILNO FootRester on Kickstarter

Market readiness is what makes or breaks a crowdfunding campaign.

Today's story proves it!

We are lucky to speak to a creator who raised $204,499 from 78 backers for the world's first fully flexible red light therapy panel!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to John Graham who raised $204,499 for the world's first fully flexible red light therapy panel, LUMAFLEX.

They get down to the nitty-gritty of launching a successful new product, including:

• How to ensure your product is market-ready

• How to create a buzz around it and keep the momentum

• How much time it takes from idea to launch

Hope you enjoy the listen, learn tons of new information from it and put it into practice!

Book a Coaching Call with Sal

Sponsors:

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

• The FREE Crowdfunding PR Course
• The Kickstarter Launch Formula Audiobook
• LUMAFLEX on Indiegogo
• Lumaflex

One question that I get from students time and again, is:

How do I set a good product price point while not selling myself short?

If that's something you've been struggling with yourself, you're gonna learn lots from today's story!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman speaks to Sean Luangrath about the pricing strategy, marketing and mindset that went into a $451,968 campaign on StartEngine.

Having worked for Fortune 100 companies like Apple and Cisco, Sean shares some of the lessons he learned along the way as well as:

• How they managed to connect with customers on StartEngine

• The two things that really helped them with the equity crowdfunding campaign

• What they discovered about setting a price point for a crowdfunding campaign

Hope you enjoy the podcast episode, and make sure to take some notes!

Book a Coaching Call with Sal

Sponsor:

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show:

• Free Equity Crowdfunding Course
• Equity Crowdfunding Explained
• Inergy on StartEngine
• Inergy Techologies

When it comes to crowdfunding, there's one thing we can all agree on:

If you're starting a brand from scratch, doing a crowdfunding campaign is going to be hugely validating.

Today's story is an incredible example of that!

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman and the co-creator or Chorda, Adam McHeffey, give you a step-by-step guide on preparing for a successful first week, including:

• How they get unusually high customer engagement

• Their secret to keeping the momentum after day 1

• How to generate hype with the press and social media

…and much more!

Hope you enjoy the episode!

Book a Coaching Call with Sal

Sponsors:

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

Resources and Tools Mentioned on the Show

• The FREE Kickstarter Email Course
• The Kickstarter Launch Formula Audiobook
• Chorda: A Musical Instrument for Everyday Life
• Artiphon

When the lows are low and, for whatever reason, you run out of funding, how do you make it through?

Today's guest has been through it all.

Their first Indiegogo campaign didn't go as planned and at some point, they were left with only $200 in their bank account.

And yet, they persevered and have just raised $2,229,648 on StartEngine for their life-changing product, a bionic hand by PSYONIC.

In this episode of the Crowdfunding Demystified podcast, Salvador Briggman and entrepreneur Dr. Aadeel Akhtar dive into all the factors that contributed to a $2.2 million equity crowdfunding campaign.

Here's some of the things you'll discover:

• What they did differently the second time around

• How to showcase the functionality of your products in creative new ways

• How to make your content go viral on social media and even on places like WhatsApp

Hope you find the story as fun, enlightening, and inspirational as we did!

Book a Coaching Call with Sal

Sponsor:

• Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist.

• Free Equity Crowdfunding Course
• Equity Crowdfunding Explained
• PSYONIC on StartEngine
• PSYONIC