Ads suck and we all know it. They’re invasive, they track us, they create horrible user experiences, and most of the time, they’re incredibly annoying. The future’s not like that ... and here's why.

In this edition of TechFirst with John Koetsier, we chat with the creator of Javascript, Brendan Eich (co-founder/CEO of Brave Software) and Carolina Abenante (founder of NYIAX).

Using micropayments, permission, edge AI, blockchain, and crypto, they're creating a future in which you only see ads from brands you want to, you don’t sacrifice privacy when you see an ad, and you get paid for your attention.

In a lot of ways, that future is now.