The term "septum theory" is being used online to suggest that women with septum piercings make trauma their whole personality, what the Coldplay Kiss Cam footage going viral says about our culture, and why short-form videos are going from social media to news outlets and other publications.

Song of the Week - "Big Poe" (feat. Sk8brd) - Tyler the Creator

To read the lyrics click here (language).

Elsewhere in culture:

Netflix officially announced an Assassin's Creed live-action series, IGN said the new Donkey Kong Bananza game is "shockingly good," Superman may have just murdered the traditional press junket, Stranger Things star Sadie Sink is executive producing a modern reimagining of The Crucible called John Proctor Is the Villain, and comedian Shane Gillis made awkward fun of dozens of athletes in his opening monologue (language) for the ESPYs.