Some ideas don’t spread because they’re true.

This One-Minute What looks at cultural brainworms and why they’re not accidental. How simple ideas, repeated often enough, start to feel like facts. Not because they’re proven, but because they’re familiar.

Brands don’t need to convince you. They just need to remind you. Again and again. Until belief feels obvious.

So if something feels self-evident but you can’t remember where it came from, it might not be truth.

And that’s your One-Minute What.