Donnovan takes a look at the NHL's handling of the Mitchell Miller signing by the Boston Bruins. He brings on writer Adam Aziz to examine the league's efforts to market their product to different communities in North America and across the world. They also discuss a potentially relaxed dress code to be more in line with other professional sports leagues, and the idea of influencer partnerships with athletes and leagues themselves. Later on, Donnovan is visited in studio by his old pal Shemroy Parkinson from KISS 92.5.

The views and opinions expressed in this podcast are those of the hosts and guests and do not necessarily reflect the position of Rogers Sports & Media or any affiliates.